Laura Patterson
B2B Customer-Centric Growth Strategist I International Professional Speaker and Certified Vistage Speaker | Best-Selling Author at Visionedge Marketing
Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and Marketing Performance Management. As President and co-founder of VisionEdge Marketing, a growth strategy firm she launched in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate within a business and steal time, money, and strategic capacity. She does so with deliberate, intentional, and measurable strategies rooted in creating business and customer value. With a career that began at Motorola and progressed through leadership roles in marketing operations, product and strategic marketing, and customer marketing and loyalty, Laura has worked with over 300 companies to embed customer-centric thinking throughout their businesses. Her Circle of Traction™ framework provides a disciplined approach to aligning strategy, execution, and measurement with customer value.
Laura is the author of multiple books, including the award-winning Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Her signature program, The 4 Game Changers for Every Stage of Growth, helps companies create sustained competitive advantage through strategy, alignment, performance measurement, and operational excellence. She holds a patent for Accelance®, a SaaS application that enables organizations to ensure activities are directly connected to business outcomes.
A frequent keynote speaker and contributor to peer-reviewed research, industry publications, and executive forums, Laura is known for her strategic clarity, practicality, and unwavering focus on what truly drives growth: deep customer insight and value creation.
Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and Marketing Performance Management. As President and co-founder of VisionEdge Marketing, a growth strategy firm she launched in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate within a business and steal time, money, and strategic capacity. She does so with deliberate, intentional, and measurable strategies rooted in creating business and customer value. With a career that began at Motorola and progressed through leadership roles in marketing operations, product and strategic marketing, and customer marketing and loyalty, Laura has worked with over 300 companies to embed customer-centric thinking throughout their businesses. Her Circle of Traction™ framework provides a disciplined approach to aligning strategy, execution, and measurement with customer value.
Laura is the author of multiple books, including the award-winning Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Her signature program, The 4 Game Changers for Every Stage of Growth, helps companies create sustained competitive advantage through strategy, alignment, performance measurement, and operational excellence. She holds a patent for Accelance®, a SaaS application that enables organizations to ensure activities are directly connected to business outcomes.
A frequent keynote speaker and contributor to peer-reviewed research, industry publications, and executive forums, Laura is known for her strategic clarity, practicality, and unwavering focus on what truly drives growth: deep customer insight and value creation.
Accelerate Growth by Putting the Customer First
For many business leaders, growth is the number one mandate. But growth doesn't just occur - it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. During this high-energy, case study-based program, you will learn how to:
• Make customer-centric more than a buzzword
• Use upstream Marketing to drive growth
Prove Your Value To the C-Suite
Best-in-Class marketers understand that building a culture of accountability drives and demonstrates how your organization is delivering real business value. These leading marketers continually receive praise and additional investment dollars as their C-Suite peers recognize their value.
Measurement alone won't increase your budget. This program will teach you that true Marketing accountability and the ability to show exactly how Marketing value and impact is measured directly...
The Art and Science of Conducting Research
While all marketers understand the need to be able to make fact-based, strategic decisions about customers, markets and products, few do it at the highest levels. There is an art and science to conducting research, collecting and analyzing data, and developing models.
Using various research methods, data science, and the power of analytics Laura will show you how to capture and convert your data into actionable market, customer and product insights to help make you one of the...
Operational Excellence - Become One of the Leading Organizations in Your Market
To be truly successful and deliver real value to the business, Marketing organizations need to become agile, strengthen their operational capabilities and transform themselves into a Center of Excellence (CoE). The Gartner 2020 concurs and reported that "the CMO needs a function that can drive operational excellence in planning and execution across the span of the organization."
Decades of expertise and research shows conclusively that the best organizations are built around being a...
