Laura Patterson
For a practical, proven, data-driven approach to accelerate growth, create value and improve performance, connect with Laura Patterson, President of VisionEdge Marketing (founded in1999). She is recognized as a pioneer and leading authority in the Marketing Performance Management (MPM) discipline. Laura began her 25-plus year career in sales and had the great fortune of working across functions spanning customer success, strategy, product marketing, analytics and marketing operations, so she brings a holistic approach to achieving your goals.
Companies have relied on her expertise to improve processes to grow their business and to provide knowledge transfer to grow their team's talent. She can do the same for you.
Laura was well ahead of the trend of focusing on accountability when she launched the unique Marketing Performance Benchmark study in 2001. Over the years the results have served as an invaluable roadmap for organizations tackling marketing measurement. With marketing accountability being crucial to businesses, her patented methodology paved the way to connect marketing activity and investments to business results and giving more marketing leaders a place at the C-level table.
Others have noted her contribution to the industry: Martechexec named Laura as one of the top 50 women in marketing technology and the Sales Lead Management Association choose her as one of the Top 20 Women in Business. As part of giving back to the profession, she served on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. She is the author of four acclaimed books, including Fast-Track Your Business (2020).
During this healthcare crisis, Laura is offering all programs virtually. Contact us to schedule your program today.
For a practical, proven, data-driven approach to accelerate growth, create value and improve performance, connect with Laura Patterson, President of VisionEdge Marketing (founded in1999). She is recognized as a pioneer and leading authority in the Marketing Performance Management (MPM) discipline. Laura began her 25-plus year career in sales and had the great fortune of working across functions spanning customer success, strategy, product marketing, analytics and marketing operations, so she brings a holistic approach to achieving your goals.
Companies have relied on her expertise to improve processes to grow their business and to provide knowledge transfer to grow their team's talent. She can do the same for you.
Laura was well ahead of the trend of focusing on accountability when she launched the unique Marketing Performance Benchmark study in 2001. Over the years the results have served as an invaluable roadmap for organizations tackling marketing measurement. With marketing accountability being crucial to businesses, her patented methodology paved the way to connect marketing activity and investments to business results and giving more marketing leaders a place at the C-level table.
Others have noted her contribution to the industry: Martechexec named Laura as one of the top 50 women in marketing technology and the Sales Lead Management Association choose her as one of the Top 20 Women in Business. As part of giving back to the profession, she served on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. She is the author of four acclaimed books, including Fast-Track Your Business (2020).
During this healthcare crisis, Laura is offering all programs virtually. Contact us to schedule your program today.
Accelerate Growth by Putting the Customer First
For many business leaders, growth is the number one mandate. But growth doesn't just occur - it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. During this high-energy, case study-based program, you will learn how to:
• Make customer-centric more than a buzzword
• Use upstream Marketing to drive growth
Prove Your Value To the C-Suite
Best-in-Class marketers understand that building a culture of accountability drives and demonstrates how your organization is delivering real business value. These leading marketers continually receive praise and additional investment dollars as their C-Suite peers recognize their value.
Measurement alone won't increase your budget. This program will teach you that true Marketing accountability and the ability to show exactly how Marketing value and impact is measured directly...
The Art and Science of Conducting Research
While all marketers understand the need to be able to make fact-based, strategic decisions about customers, markets and products, few do it at the highest levels. There is an art and science to conducting research, collecting and analyzing data, and developing models.
Using various research methods, data science, and the power of analytics Laura will show you how to capture and convert your data into actionable market, customer and product insights to help make you one of the...
Operational Excellence - Become One of the Leading Organizations in Your Market
To be truly successful and deliver real value to the business, Marketing organizations need to become agile, strengthen their operational capabilities and transform themselves into a Center of Excellence (CoE). The Gartner 2020 concurs and reported that "the CMO needs a function that can drive operational excellence in planning and execution across the span of the organization."
Decades of expertise and research shows conclusively that the best organizations are built around being a...
