Linda Ruffenach

Linda Ruffenach

Certified Exit Planning Advisor (CEPA),

KY, US
Knowledge & experience breeds confidence. Business, bourbon or blend of both, by creating experiences that are approachable, fun, and informative, attendees walk away with a new sense of EMPOWERMENT!

It does not matter if she is talking business or bourbon, Linda Ruffenach believes knowledge and experience builds confidence that ultimately leads to empowerment. And, the best way to gain that knowledge and experience is by creating memorable moments that are approachable and engaging.

Linda is an entrepreneur committed to helping business owners achieve their vision of Total World Domination through empowerment. It begins by showing them what their business is worth and priortizing the biggest levers to increase value and find ways to turn that value into personal wealth. Every business owner should be prepared to transition their business at any point in time on their terms.

Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation.

In 2014, she founded two companies, Execuity Value Advisors and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence. By creating experiences that are approachable, fun, and informative, participants discover skills they never knew they had. Linda is a skilled facilitator and has developed a systematic approach for measuring and improving the value of a business. As a Certified Exit Planning Advisor (CEPA) she provides business owners with the tools to find more time, money and freedom.

Linda believes in the importance of paying it forward. As the Entrepreneur in Residence at the University of Louisville's Forcht Center of Entrepreneurship, she utilizies her experience to guide the next generation of entrepreneurs.

She is the author of the best-selling book, How to be a Bourbon Badass.

It does not matter if she is talking business or bourbon, Linda Ruffenach believes knowledge and experience builds confidence that ultimately leads to empowerment. And, the best way to gain that knowledge and experience is by creating memorable moments that are approachable and engaging.

Linda is an entrepreneur committed to helping business owners achieve their vision of Total World Domination through empowerment. It begins by showing them what their business is worth and priortizing the biggest levers to increase value and find ways to turn that value into personal wealth. Every business owner should be prepared to transition their business at any point in time on their terms.

Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation.

In 2014, she founded two companies, Execuity Value Advisors and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence. By creating experiences that are approachable, fun, and informative, participants discover skills they never knew they had. Linda is a skilled facilitator and has developed a systematic approach for measuring and improving the value of a business. As a Certified Exit Planning Advisor (CEPA) she provides business owners with the tools to find more time, money and freedom.

Linda believes in the importance of paying it forward. As the Entrepreneur in Residence at the University of Louisville's Forcht Center of Entrepreneurship, she utilizies her experience to guide the next generation of entrepreneurs.

She is the author of the best-selling book, How to be a Bourbon Badass.

Find, Get & Keep More Customers

One of the biggest challenges any business encounters is finding and keeping customers. To be truly successful, marketing, sales and operations need to be on the same page. However, misalignment between customer expectations set during the marketing and sales process to what occurs during the customer experience can be drastically different. Discover the secrets to getting everyone on the same page and staying there.

We will walk through the customer life cycle from beginning to end,...

Audience ActivityEducational / Informative

Planning for the Expected, Unexpected & Inevitable

PLANNING FOR THE EXPECTED, THE UNEXPECTED & THE INEVITABLE
Why every business owner should have an exit plan.

Strategic planning for your business needs to go beyond the basics of a SWOT analysis, financial budgets and 3 year visions. Most planning covers the expected but what about the unexpected and the inevitable? Things happen and if you and your business are not prepared your business, legacy, business and financial future could be at risk.

This...
Audience ActivityEducational / InformativeInspirational / Life-changing

Business Owner's Journey Towards Wealth Empowerment

Wealth Empowerment is about having the time, money and freedom to do the things you want to do. To achieve that level of empowerment your financial, personal and business goals must be aligned. For many business owners, most of their wealth is tied up in their business, yet they have no idea what it is worth. They rely on the business to be their retirement plan but have done nothing to prepare and are not entirely informed of their options. For family-owned businesses, there are even more...
Audience ActivityEducational / Informative

How to be a Bourbon Badass in Business

Linda Ruffenach has many passions including a love for business, a taste for bourbon, and a unique way of blending the two. In 2014, she founded two companies, Execuity Value Advisors and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence. By creating experiences that are approachable, fun, and informative, participants discover skills they never knew they had.

As the founder of Whisky Chicks and author of the bestselling book,...

Entertainment-basedAudience ActivityEducational / InformativeHumorous / Funny

Is All Revenue Good Revenue?

Is growing revenue the best way to increase the value of your business?

What if your biggest customer came to you tomorrow and wanted to double their business? For most, the instant reaction would "heck yes!" without thinking about the short- and long-term effects this can have on the value of business, the people inside it and the other clients in your portfolio.

Attendees will be exposed to a real-life case study of where a company said YES and how years later,...
Business GrowthAudience ActivityEducational / Informative

Women, Wealth, Whiskey & Wine

Women are in charge of 80% of disposable income, yet more than 75% don't know how to invest or let someone else take care of it. Why? Because many women lack the knowledge and the confidence when it comes to money.

Now is the time to take charge of your financial journey, and this event is designed to do just that! You'll find yourself mixing and mingling, sipping on crafted cocktails or a glass of wine, exploring what being wealthy means to you. Spoiler alert, it is not all...
Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changing

Bourbon Badass Basics

Ease your guests into Bourbon as we create an experience with tastings and cocktails that help them appreciate and enjoy the deliciousness of Kentucky Bourbon including creating a deconstructed Old Fashioned.
Entertainment-basedAudience ActivityEducational / InformativeHumorous / Funny

Business and Bourbon Straight Up

Learn about the Kentucky Bourbon industry that is built upon the mindset of all boats rise. Discover the lessons straight from the barrel that go beyond the bourbon that illustrate business concepts in marketing, innovation, culture, scalability, value creation and taking on investors.
Entertainment-basedAudience ActivityEducational / InformativeHumorous / Funny