SHENIQUE COSTON
Favorite motto or motivational quote:
"If you're always trying to be normal, you will never know how amazing you can be." It's a Maya Angelou quote, and it reminds me to show up and be myself. And know that if I'm trying to fit into some kind of status quo, that's not who I am, and it's totally fine.
Best way to boost confidence before a meeting or event:
There's nothing like music to get me inspired to be my best me. I do what I need to do from a prepping standpoint, whether that's going over the questions or being prepared with the notes that I need for my meeting, but music is always the backdrop to making sure that happens.
If you could change one thing about the industry, what would it be?
More diversity and inclusive marketing. The events that attendees feel are forever imprinted on their minds are usually the ones that they have found themselves in.
Your No. 1 survival tip for the long nights and travel:
I had a scare a couple of years ago where I got really dehydrated, so one of my carry-ons always has snacks—apples, cashews, protein bars, and shakes. And then the minute I get off a plane, I find a store where I can buy some water, and it all comes with me.
If not at home or at work, where would we find you?
Traveling the world. When I got into the experiential business I realized how much I loved it but how time-consuming it is and I promised myself that I would stop and take time for myself. So I have a very ambitious goal to travel once a quarter outside of the country.
Favorite female role model and why:
Bozoma Saint John. She is an unapologetic black woman who has been leading some of the world's most coveted brands. It's great to see someone like her in the lanes and the realms that she's been in. And it's great to see a representation of women who look like me in the marketing world.
Favorite motto or motivational quote:
"If you're always trying to be normal, you will never know how amazing you can be." It's a Maya Angelou quote, and it reminds me to show up and be myself. And know that if I'm trying to fit into some kind of status quo, that's not who I am, and it's totally fine.
Best way to boost confidence before a meeting or event:
There's nothing like music to get me inspired to be my best me. I do what I need to do from a prepping standpoint, whether that's going over the questions or being prepared with the notes that I need for my meeting, but music is always the backdrop to making sure that happens.
If you could change one thing about the industry, what would it be?
More diversity and inclusive marketing. The events that attendees feel are forever imprinted on their minds are usually the ones that they have found themselves in.
Your No. 1 survival tip for the long nights and travel:
I had a scare a couple of years ago where I got really dehydrated, so one of my carry-ons always has snacks—apples, cashews, protein bars, and shakes. And then the minute I get off a plane, I find a store where I can buy some water, and it all comes with me.
If not at home or at work, where would we find you?
Traveling the world. When I got into the experiential business I realized how much I loved it but how time-consuming it is and I promised myself that I would stop and take time for myself. So I have a very ambitious goal to travel once a quarter outside of the country.
Favorite female role model and why:
Bozoma Saint John. She is an unapologetic black woman who has been leading some of the world's most coveted brands. It's great to see someone like her in the lanes and the realms that she's been in. And it's great to see a representation of women who look like me in the marketing world.
