Many speak to "what" a business or individual should do. Rob shares insight on the critical "what", then adds the important "why", and an introduction to a few "how" actions. Using a business. His messages are crafted to explain, entertain, and be put into practice. Understanding where you and your people are coming from, Rob efficiently guides using relatable lessons he has developed from diverse experiences.

McCoy is the founder and president of Mick's Seed Company, a firm dedicated to providing small businesses and beginning entrepreneurs with an operating system, ideas, and services. His goal is to help clients achieve peak business performance while still "having a life". His passion for helping the owner and even the first-day hire achieve and succeed are reflected in his writing, speaking, and coaching.

Rob shares tactics and strategies to thousands each year through interactive workshops and keynote talks. He also provides business and individual coaching for select clients. Consistently a top-rated presenter, he is known for his use of story and analogy to explain and help others understand the what, why, and how of even the most complex concepts.
When not traveling Rob is an avid golfer, a family man, and Golden Retriever dad. You'll frequently find him on a golf course, using a lint brush, or both.