IV Jay
Four years ago, IV discovered she could sing in the shower and began posting covers to classic tracks, like Alessia Cara's "Here" and Childish Gambino's "Redbone," to her platform of choice: Instagram. Fast-forward to January 2018, she submits an original verse on DaniLeigh's "Life," catches the attention of her fellow Latina recording artist, and goes viral. IV reveals she gained 20K new IG followers overnight (she now has 448K and counting).
The Puerto Rican-Dominican-Colombian leveraged her social media savviness and soulful voice to land a deal with Atlantic Records. Just last October, she released her self-titled, four-track EP IV. The '90s R&B influence can be heard on songs like "Thirsty," which samples Ginuwine's "So Anxious," and her down-to-earth vocal technique is on full display on "Understand." The Paterson, New Jersey native's effortless, tomboyish style even echoes that of the late iconic singer and actress Aaliyah.
Perhaps most impressive about the neophyte lies not in her talents, but her commitment to using her platform to spread girl power. She founded an empowerment group for "S.I.C.K. (Strong Intelligent, Confident, Kind)" young women that she calls her IV League initiative. "As a girl growing up, there's always so much trauma and stuff you go through," she states. "It's time for women to take a stand... 'Cause we run the world. Period."
Four years ago, IV discovered she could sing in the shower and began posting covers to classic tracks, like Alessia Cara's "Here" and Childish Gambino's "Redbone," to her platform of choice: Instagram. Fast-forward to January 2018, she submits an original verse on DaniLeigh's "Life," catches the attention of her fellow Latina recording artist, and goes viral. IV reveals she gained 20K new IG followers overnight (she now has 448K and counting).
The Puerto Rican-Dominican-Colombian leveraged her social media savviness and soulful voice to land a deal with Atlantic Records. Just last October, she released her self-titled, four-track EP IV. The '90s R&B influence can be heard on songs like "Thirsty," which samples Ginuwine's "So Anxious," and her down-to-earth vocal technique is on full display on "Understand." The Paterson, New Jersey native's effortless, tomboyish style even echoes that of the late iconic singer and actress Aaliyah.
Perhaps most impressive about the neophyte lies not in her talents, but her commitment to using her platform to spread girl power. She founded an empowerment group for "S.I.C.K. (Strong Intelligent, Confident, Kind)" young women that she calls her IV League initiative. "As a girl growing up, there's always so much trauma and stuff you go through," she states. "It's time for women to take a stand... 'Cause we run the world. Period."
![IV JAY - Care [Official Music Video]](https://streamer.espeakers.com/assets/1/37751/189833.jpg)
![IV JAY - Thirsty [Official Video]](https://streamer.espeakers.com/assets/1/37751/189834.jpg)
