Kevin Heupel

Kevin Heupel

PhDCO, US

Unfortunately, the best lessons in life are learned through mistakes. Enjoy an insightful and humorous journey through Kevin Heupel's successes and personal blunders to find your prosperity.

Kevin Heupel is a dynamic entrepreneur, researcher, and educator who brings a wealth of experience and cutting-edge insights to the world of business and entrepreneurship. As a PhD candidate in Entrepreneurship at Oklahoma State University, Kevin is at the forefront of groundbreaking research in nascent hype generation, new venture legitimacy, and the entrepreneurial intention-action gap. His unique blend of academic rigor and real-world experience makes him an invaluable resource for audiences seeking to understand and navigate the complex landscape of modern entrepreneurship.


With a diverse background that spans business analysis, law, and entrepreneurship, Kevin offers a multifaceted perspective that few speakers can match. His journey from a business analyst at NCR Corporation to an Assistant Attorney General, and later as the founder and president of his own law firm, has given him firsthand experience in the challenges and triumphs of entrepreneurship. This rich tapestry of experiences informs his research and teachings, allowing him to bridge the gap between theory and practice in a way that resonates with both aspiring and seasoned entrepreneurs.


Kevin's expertise extends beyond the boardroom and classroom. As a published author and media personality, he has shared his insights on entrepreneurship, business strategy, and financial management with a wide audience. His book "Get Debt Free with Me" has helped countless individuals take control of their financial futures, while his appearances on major media outlets such as USA Today, CNBC, and The Brian Tracy Show have established him as a trusted voice in the business community.


As a speaker, Kevin is known for his engaging and thought-provoking presentations that challenge conventional wisdom and inspire action. His talks draw from his ongoing research into emerging technologies, hype generation, and entrepreneurial legitimacy, offering audiences a glimpse into the future of business and innovation. Whether discussing the role of swagger and passion in feeding the hype cycle or exploring how online influencers establish the legitimacy of new ventures, Kevin's insights are always timely, relevant, and backed by rigorous academic research.


One of Kevin's key strengths is his ability to translate complex academic concepts into practical, actionable strategies for businesses and entrepreneurs. His work on the intersection of entrepreneurship and institutional theory, agency theory, and signaling theory provides a solid theoretical foundation for his recommendations, while his real-world experience ensures that these insights are grounded in practical reality.


Audiences particularly benefit from Kevin's expertise in:


  1. Hype Generation and Management: Understanding how to create and sustain buzz around new ventures and emerging technologies.
  2. Entrepreneurial Legitimacy: Strategies for establishing and maintaining legitimacy in competitive markets.
  3. Bridging the Intention-Action Gap: Practical approaches to turning entrepreneurial intentions into concrete actions.
  4. Family Business Dynamics: Insights into the unique challenges and opportunities presented by family-owned enterprises.
  5. Entrepreneurial Marketing: Innovative strategies for marketing new ventures and products.
  6. Legal Considerations for Entrepreneurs: Navigating the legal landscape of starting and running a business.
  7. Financial Management for New Ventures: Strategies for managing finances and attracting investment.


Kevin's teaching experience at prestigious institutions such as Oklahoma State University, Metropolitan State University, and the University of Colorado at Boulder has honed his ability to communicate complex ideas effectively to diverse audiences. His hands-on approach to entrepreneurship education, combined with his academic rigor, ensures that his presentations are not only informative but also inspiring and actionable.


As a recipient of numerous awards and honors, including the Best Doctoral Student Paper Award from the Western Association of Management and multiple business plan competition victories, Kevin brings a track record of excellence to every speaking engagement. His ongoing involvement in academic research, including several working manuscripts targeting top-tier journals, keeps him at the cutting edge of entrepreneurship theory and practice.


Kevin's unique blend of academic insight, practical experience, and engaging presentation style makes him an ideal speaker for:


  • Entrepreneurship conferences and workshops
  • Business strategy seminars
  • Startup incubators and accelerators
  • Corporate innovation events
  • University entrepreneurship programs
  • Professional development seminars for business leaders
  • Venture capital and angel investor meetings


By inviting Kevin to speak, organizations gain access to a wealth of knowledge that spans the theoretical foundations of entrepreneurship to the practical realities of building and scaling successful businesses. His presentations are tailored to meet the specific needs of each audience, ensuring that participants walk away with actionable insights and a renewed sense of entrepreneurial spirit.


Kevin's passion for entrepreneurship is contagious, and his ability to inspire and educate makes him a valuable asset to any event focused on innovation, business growth, or entrepreneurial success. Whether you're looking to energize a team of startup founders, provide fresh perspectives to established business leaders, or offer cutting-edge insights to academic audiences, Kevin Heupel delivers presentations that inform, inspire, and ignite entrepreneurial thinking.


Invite Kevin to your next event and give your audience the opportunity to learn from a true thought leader in the field of entrepreneurship. With his unique combination of academic rigor, real-world experience, and engaging presentation style, Kevin Heupel is poised to elevate your event and leave a lasting impact on your audience.

Kevin Heupel is a dynamic entrepreneur, researcher, and educator who brings a wealth of experience and cutting-edge insights to the world of business and entrepreneurship. As a PhD candidate in Entrepreneurship at Oklahoma State University, Kevin is at the forefront of groundbreaking research in nascent hype generation, new venture legitimacy, and the entrepreneurial intention-action gap. His unique blend of academic rigor and real-world experience makes him an invaluable resource for audiences seeking to understand and navigate the complex landscape of modern entrepreneurship.


With a diverse background that spans business analysis, law, and entrepreneurship, Kevin offers a multifaceted perspective that few speakers can match. His journey from a business analyst at NCR Corporation to an Assistant Attorney General, and later as the founder and president of his own law firm, has given him firsthand experience in the challenges and triumphs of entrepreneurship. This rich tapestry of experiences informs his research and teachings, allowing him to bridge the gap between theory and practice in a way that resonates with both aspiring and seasoned entrepreneurs.


Kevin's expertise extends beyond the boardroom and classroom. As a published author and media personality, he has shared his insights on entrepreneurship, business strategy, and financial management with a wide audience. His book "Get Debt Free with Me" has helped countless individuals take control of their financial futures, while his appearances on major media outlets such as USA Today, CNBC, and The Brian Tracy Show have established him as a trusted voice in the business community.


As a speaker, Kevin is known for his engaging and thought-provoking presentations that challenge conventional wisdom and inspire action. His talks draw from his ongoing research into emerging technologies, hype generation, and entrepreneurial legitimacy, offering audiences a glimpse into the future of business and innovation. Whether discussing the role of swagger and passion in feeding the hype cycle or exploring how online influencers establish the legitimacy of new ventures, Kevin's insights are always timely, relevant, and backed by rigorous academic research.


One of Kevin's key strengths is his ability to translate complex academic concepts into practical, actionable strategies for businesses and entrepreneurs. His work on the intersection of entrepreneurship and institutional theory, agency theory, and signaling theory provides a solid theoretical foundation for his recommendations, while his real-world experience ensures that these insights are grounded in practical reality.


Audiences particularly benefit from Kevin's expertise in:


  1. Hype Generation and Management: Understanding how to create and sustain buzz around new ventures and emerging technologies.
  2. Entrepreneurial Legitimacy: Strategies for establishing and maintaining legitimacy in competitive markets.
  3. Bridging the Intention-Action Gap: Practical approaches to turning entrepreneurial intentions into concrete actions.
  4. Family Business Dynamics: Insights into the unique challenges and opportunities presented by family-owned enterprises.
  5. Entrepreneurial Marketing: Innovative strategies for marketing new ventures and products.
  6. Legal Considerations for Entrepreneurs: Navigating the legal landscape of starting and running a business.
  7. Financial Management for New Ventures: Strategies for managing finances and attracting investment.


Kevin's teaching experience at prestigious institutions such as Oklahoma State University, Metropolitan State University, and the University of Colorado at Boulder has honed his ability to communicate complex ideas effectively to diverse audiences. His hands-on approach to entrepreneurship education, combined with his academic rigor, ensures that his presentations are not only informative but also inspiring and actionable.


As a recipient of numerous awards and honors, including the Best Doctoral Student Paper Award from the Western Association of Management and multiple business plan competition victories, Kevin brings a track record of excellence to every speaking engagement. His ongoing involvement in academic research, including several working manuscripts targeting top-tier journals, keeps him at the cutting edge of entrepreneurship theory and practice.


Kevin's unique blend of academic insight, practical experience, and engaging presentation style makes him an ideal speaker for:


  • Entrepreneurship conferences and workshops
  • Business strategy seminars
  • Startup incubators and accelerators
  • Corporate innovation events
  • University entrepreneurship programs
  • Professional development seminars for business leaders
  • Venture capital and angel investor meetings


By inviting Kevin to speak, organizations gain access to a wealth of knowledge that spans the theoretical foundations of entrepreneurship to the practical realities of building and scaling successful businesses. His presentations are tailored to meet the specific needs of each audience, ensuring that participants walk away with actionable insights and a renewed sense of entrepreneurial spirit.


Kevin's passion for entrepreneurship is contagious, and his ability to inspire and educate makes him a valuable asset to any event focused on innovation, business growth, or entrepreneurial success. Whether you're looking to energize a team of startup founders, provide fresh perspectives to established business leaders, or offer cutting-edge insights to academic audiences, Kevin Heupel delivers presentations that inform, inspire, and ignite entrepreneurial thinking.


Invite Kevin to your next event and give your audience the opportunity to learn from a true thought leader in the field of entrepreneurship. With his unique combination of academic rigor, real-world experience, and engaging presentation style, Kevin Heupel is poised to elevate your event and leave a lasting impact on your audience.

Architecting Hype: The Science and Art of Building Buzz for Your Venture

Format: 60-minute keynote or 90-minute workshop


This program is perfect for:

  • Startup founders and entrepreneurs
  • Marketing and PR professionals in the tech industry


The audience will leave with:

  • Strategies to generate and manage hype for new ventures
  • Techniques to establish legitimacy in emerging technology markets


In...

EntrepreneurismEducational / InformativeStrategic Planning

The Family Business Advantage: Leveraging Personal Connections for Market Success

Format: 75-minute keynote or half-day workshop


This program is perfect for:

  • Family business owners and next-generation leaders
  • Marketing managers in family-owned enterprises


The audience will leave with:

  • Strategies to effectively communicate family business narratives
  • Techniques to leverage familiness for competitive advantage

EntrepreneurismEducational / InformativeStrategic Planning

Small Business Marketing Survival Guide

Format: 45-60 minute keynote

Business survival is a perilous venture. Twenty percent (20%) of small businesses fail in the first year and that number more than doubles by the fifth year. Starting a business is hard enough and when the odds are stacked against you; it's imperative that you do more than survive, you need to thrive.

Kevin Heupel unveils the market survival guide so that your business does not become another statistic. Kevin is a professor of...
Small BusinessEducational / InformativeInspirational / Life-changing

Market Your Expertise or Perish!

Format: ​45-60 minute keynote

There is a certain irony when it comes to business longevity.  Only 20% of businesses fail in the first year, but the number increases to 50% by the fifth year.  Why should the risk of failure increase the longer a business operates?  The answer is simple; it's your competitors.

Kevin Heupel unveils the necessary marketing strategy for ensuring business longevity beyond five years.  Kevin is a professor of...

EntrepreneurismEducational / InformativeInspirational / Life-changing

Bridging the Gap: From Entrepreneurial Intention to Action

Format: 45-minute breakout session or 2-hour workshop


This program is perfect for:

  • Aspiring entrepreneurs
  • Business school students and faculty


The audience will leave with:

  • Practical strategies to overcome barriers between intention and action
  • Tools to enhance entrepreneurial self-efficacy


Kevin Heupel tackles one of the...

EntrepreneurismEducational / InformativeStrategic Planning