Jackie Huba is a strategic marketing executive with over three decades of experience helping companies achieve business and customer goals. She is one of the foremost experts on customer loyalty advising companies such as Discovery, Whirlpool, and Dell. She is also the author of four best-selling books, three of which are about customer loyalty, which include Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. This book was hailed by Publishers Weekly as "a thought-provoking, well-executed look at one of the biggest music sensations of this generation" that "deconstructs Gaga's strategies and offers advice on how to Gaga-ize any business." Jackie coined the term "customer evangelism" with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the "One Percenters," a small but very influential part of a company's customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book is the RuPaul-endorsed Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, which helps readers overcome their fears and live more confidently. Jackie is also a Forbes.com contributor, and the Wall Street Journal, the New York Times, Fortune, and Fast Company have profiled her work among others. She is a sought after keynote and TEDx speaker, speaking around the world for clients such as Disney, American Airlines, Marriott and Frito-Lay.
Jackie Huba is a strategic marketing executive with over three decades of experience helping companies achieve business and customer goals. She is one of the foremost experts on customer loyalty advising companies such as Discovery, Whirlpool, and Dell. She is also the author of four best-selling books, three of which are about customer loyalty, which include Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. This book was hailed by Publishers Weekly as "a thought-provoking, well-executed look at one of the biggest music sensations of this generation" that "deconstructs Gaga's strategies and offers advice on how to Gaga-ize any business." Jackie coined the term "customer evangelism" with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the "One Percenters," a small but very influential part of a company's customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book is the RuPaul-endorsed Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, which helps readers overcome their fears and live more confidently. Jackie is also a Forbes.com contributor, and the Wall Street Journal, the New York Times, Fortune, and Fast Company have profiled her work among others. She is a sought after keynote and TEDx speaker, speaking around the world for clients such as Disney, American Airlines, Marriott and Frito-Lay.
Loyalty Lessons from Lady Gaga
Creating Customer Evangelists
It's the holy grail of marketing: customers who evangelize your product or brand to friends, colleagues and family with authentic emotion and conviction. They are customers who put their own reputations on the line and have nothing to gain except, perhaps, happiness from helping someone discover the joy of your brand. Recognizing and finding these elite customers who power your sales is a challenge for almost any organization. The cultural meme of "customer evangelism" that authors Jackie...
Fiercely You: How to Be Your Most Confident Self
The One Percenters
Who are the One Percenters? They are a business' most loyal, most engaged customers. This core group of customers, in general, makes up about one percent of a customer base. These are the fanatical customers who spread the word about your product, create online content and fan art, and organize other customers to collaborate online. Customer loyalty expert Jackie Huba will explain how this 1% may be very small part of the customer base, yet they have enormous influence in helping the...
How to Build a Bold Brand: Lessons from Unexpected Places
In a world where obscurity is the enemy, smart businesses must stand out and be bold to be noticed. The most successful and creative brands take risks to create products and experiences worth talking about. Bold brands inspire legions of loyal customer evangelists to spread the brand gospel to everyone they know. The problem is that most brands take a safe approach, trying to appeal to everyone, and exciting very few.
To truly innovate our brand building, to truly learn how to be...
4 recommend Jackie
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SAP Americas
On-Site
K.F., Senior Director Marketing, SAP Americas
We have had Jackie at a number of our events and she is always extremely popular. She brings amazing power to all of her presentations and is a true professional. All of our clients and employees love to listen to Jackie!
The Brand Establishment
On-Site
J.F., Managing Partner, The Brand Establishment
Jackie, I really can't thank you enough! Your presentation was absolutely amazing. And you are such a great person. I appreciate you spending so much time with our group. They really can't stop raving about you.
TCC Global
On-Site
S.H., TCC Global
We selected Jackie to speak at our Global Marketing Conference in Berlin. The presentation was fantastic and the feedback has been brilliant. This is a major event for us with over 200 of our major retail customers attending so the quality of the speakers is of paramount importance to the success of the event. Jackie took a fresh approach to the topic of loyalty and customer engagement. The presentation was energetic, fun, relevant and she managed to really draw the crowd into the whole event, which given there were attendees from more than 50 countries, was pretty incredible! We couldn't be happier with the work Jackie did and would highly recommend her.
Women Business Leaders (WBL)
On-Site
E.W., Executive director, Women Business Leaders (WBL)
Jackie Huba was a wonderful addition to our program! She energized a tough room, involved the audience in a meaningful way, and provided excellent, interesting content that left our attendees with some great take-aways. I would not hesitate to have her back for another program and strongly encourage you to consider making Jackie a part of your next event. We are now all Jackie Huba fanatics!
