Brad Grossman

Brad Grossman

CA, US

3 reviews

0 verified

CEO of Zeitguide, Cultural Business Analyst, Trends Expert, and Regular Contributor For The Wall Street Journal

3 reviews

0 verified

When Fortune 500 CEOs, public figures and well established creative leaders need to understand the leading edge issues that will drive and change their industries, they turn to Brad Grossman. Once called a "Human CliffNotes" by GE's Senior Vice President Beth Comstock, Grossman breaks down thousands of cultural trends into his Zeitguide, the influential trend bible that more companies and their leaders are using to understand what's next.

Brad Grossman got his start working as a cultural attaché for Oscar-winning film and television producer Brian Grazer (A Beautiful Mind, Arrested Development, 24), where he kept close tabs on the latest shifts in culture, news, and politics. He also set up weekly meetings for Grazer with some of the most important people on the planet—from President Obama to John McCain to Buddhist monks—all in the service of honing the skill that's now his bread and butter: knowing the big picture of what matters, and being able to explain it all in a way that's both engaging and concise.

What sets Grossman apart from other analysts and educators is that he draws from a community of hundreds of experts, across every imaginable field, in order to distill vast quantities of information into a few crucial takeaways, ideal for executives and leaders overwhelmed by content and lacking the time to digest it. But he doesn't simply collect data; he tells you what it means for you and your industry.

The Zeitguide is a palatable, digestible, and multi-vertical guide to what's going on in a wide range of industries, from business to art to media to health and beyond. Grossman is also a Wall Street Journal Leadership Expert.

When Fortune 500 CEOs, public figures and well established creative leaders need to understand the leading edge issues that will drive and change their industries, they turn to Brad Grossman. Once called a "Human CliffNotes" by GE's Senior Vice President Beth Comstock, Grossman breaks down thousands of cultural trends into his Zeitguide, the influential trend bible that more companies and their leaders are using to understand what's next.

Brad Grossman got his start working as a cultural attaché for Oscar-winning film and television producer Brian Grazer (A Beautiful Mind, Arrested Development, 24), where he kept close tabs on the latest shifts in culture, news, and politics. He also set up weekly meetings for Grazer with some of the most important people on the planet—from President Obama to John McCain to Buddhist monks—all in the service of honing the skill that's now his bread and butter: knowing the big picture of what matters, and being able to explain it all in a way that's both engaging and concise.

What sets Grossman apart from other analysts and educators is that he draws from a community of hundreds of experts, across every imaginable field, in order to distill vast quantities of information into a few crucial takeaways, ideal for executives and leaders overwhelmed by content and lacking the time to digest it. But he doesn't simply collect data; he tells you what it means for you and your industry.

The Zeitguide is a palatable, digestible, and multi-vertical guide to what's going on in a wide range of industries, from business to art to media to health and beyond. Grossman is also a Wall Street Journal Leadership Expert.

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3 recommend Brad

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Y&R

On-Site

D.S., Global CEO, Y&R

[Brad provides] a window into our cultural soul. And in our business, there is nothing more important than being able to add insight to the reams of data that flood our senses.

CBS & CEO of Showtime

On-Site

D.N., CCO, CBS & CEO of Showtime

[Brad] always surprises me, always has something to teach me and keeps me smart.

Nickelodeon

On-Site

P.K., CMO, Nickelodeon

[Brad Grossman] synthesizes information about our constantly changing world in a digestible and engaging format.