Alex Goldfayn is the CEO of the Evangelist Marketing Institute, LLC., a seven-figure revenue growth consultancy which Alex runs from his home. Clients include Lenovo, Amazon, and Logitech, but Alex's most frequent client is the privately owned small and mid-size companies between $3 million and $300 million in revenue. This kind of client grows between 10 and 20 percent per year as a result of the applying Alex's techniques.
Alex lives in the Chicago area with his wife and five-year-old twins. It's immediately obvious that Alex's wife, Lisa, who raises the kids and takes care of Alex's many needs, works much harder than he does!
Alex Goldfayn is the CEO of the Evangelist Marketing Institute, LLC., a seven-figure revenue growth consultancy which Alex runs from his home. Clients include Lenovo, Amazon, and Logitech, but Alex's most frequent client is the privately owned small and mid-size companies between $3 million and $300 million in revenue. This kind of client grows between 10 and 20 percent per year as a result of the applying Alex's techniques.
Alex lives in the Chicago area with his wife and five-year-old twins. It's immediately obvious that Alex's wife, Lisa, who raises the kids and takes care of Alex's many needs, works much harder than he does!
Marketing for Revenue Growth: How to Increase Your Sales with Simple, No-Cost Marketing Techniques
Killing Commodities: How to Elevate Your Product or Service to Special or Singular Status
There are three types of products and services, in my experience: commodities (about 90 percent of all products and services on the market); special products or services (about 9 percent); and singular, culture shifting products and service (1 percent).
This speech discuss the characteristics of each category, and, critically, how you can elevate your product or service to special or singular status.
For example: special products are aspirational. They make people feel good...
3 recommend Alex
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Planters Pallette
On-Site
D.T., Owner, Planters Pallette
I liked the simplicity and clarity of the message. It was the best talk on marketing I've ever heard, and the best definition of marketing. As a presenter I enjoyed your focus, humor, and particularly, that you shared your background and family. I enjoyed that personalization. Sitting in the audience was electrifying.
Simplify
On-Site
D.M.L., Founder, Simplify
Alex has an incredible ability to present marketing in a simple and logical way. It becomes easy to understand! He's logical, and he shows us the way ahead. Exceptional presentation, well worth our international travel to attend!
Koenigs ProSource, Inc.
On-Site
T.K., President, Koenigs ProSource, Inc.
It was very good and went into greater detail than what I had heard from Alex at his speech at (my association). I so feel committed to the 15-Minutes-Per-Day marketing plan! We came away from the seminars with a much more positive viewpoint of our own company and with a determination to move beyond our comfort level we had grown accustomed to. We recently acquired a competitor that can grow our company by 50%. Thank you for the push that we needed.
