Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.
Why Andy Goodman?
For the past 20 years, Andy Goodman has been traveling across the US and around the world, talking about the importance of telling stories. He's been invited to lecture at Harvard, Princeton, Stanford and many other colleges and universities. He's worked shoulder to shoulder with leaders of First Nations tribes in British Columbia and forest conservation advocates in Thailand. He's developed a course on storytelling for students at the African Leadership University in Mauritius and for the College for Social Innovation in Boston, where the next generation of nonprofit leaders are being cultivated. Andy has conducted over 500 storytelling workshops for nonprofits, foundations, government agencies, educational and cultural institutions, and after 20 years, millions of miles of travel, and more meals in airports than he cares to count, he remains convinced that storytelling is the most powerful form of communication we have available to us... bar none. If you're not already convinced, he hopes to change your mind.
Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.
He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring. For more information about his work, please visit www.thegoodmancenter.com.
Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.
Why Andy Goodman?
For the past 20 years, Andy Goodman has been traveling across the US and around the world, talking about the importance of telling stories. He's been invited to lecture at Harvard, Princeton, Stanford and many other colleges and universities. He's worked shoulder to shoulder with leaders of First Nations tribes in British Columbia and forest conservation advocates in Thailand. He's developed a course on storytelling for students at the African Leadership University in Mauritius and for the College for Social Innovation in Boston, where the next generation of nonprofit leaders are being cultivated. Andy has conducted over 500 storytelling workshops for nonprofits, foundations, government agencies, educational and cultural institutions, and after 20 years, millions of miles of travel, and more meals in airports than he cares to count, he remains convinced that storytelling is the most powerful form of communication we have available to us... bar none. If you're not already convinced, he hopes to change your mind.
Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.
He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring. For more information about his work, please visit www.thegoodmancenter.com.
Change the Story, Change the World
Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our minds work, we're also discovering that stories are intrinsic to decision-making, shape our view of the world, and guide our daily actions. In his keynote speech, "Change the Story, Change the World," Andy Goodman will explain why storytelling remains the single most powerful communication tool you...
The Fast Pitch: Telling Your Story in 3 Minutes
The Fast Pitch: Telling Your Story in 3 Minutes
It's a moment that nonprofiteers dream about yet also secretly dread. Whether by luck or design, you find yourself face to face with a VIP - a Very Important Prospect - someone who can help your organization in a big way. Invariably, this VIP (a) is only vaguely familiar with your work, and (b) has only a few minutes to spare. "So, exactly what is it that you do?" the VIP asks, not-so-surreptitiously glancing...
Why Bad Presentations Happen to Good Causes
Based on the book of the same name, this speech is designed for anyone who delivers presentations - from grizzled veterans to nervous newbies - or for those who manage people who deliver them. In a fast and furious sixty minutes, Andy Goodman will cover: (1) the major findings from unprecedented audience research in which 2,501 public interest professionals shared their thoughts on what makes presentations succeed or fail; (2) a structure which can help public interest presenters organize...
The Four Connecting Points
Every time you reach out, there are four potential points of connection between you and your target audience. When you know all four points and build your campaign around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this "Age of Too Much Information," most people are looking for opportunities to tune out anything they can quickly categorize as...
3 recommend Andy
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On-Site
A.H.
I have known Andy Goodman for over two decades and have been a client of his on several occasions. Andy has conducted workshops for me both at Warner Bros. and for the National Resource Defense Council (NRDC). In that capacity, he was an excellent teacher, communicator and motivator. He was also engaging, smart and (happily) funny
On-Site
L.B.
I attended The Climate Project trainings that Al Gore held in Nashville and participated in Andy's workshop on presenting. I was already comfortable at the front of a room, but in just a couple of hours, Andy helped me (and about 200 other trainees) think differently about the craft of presenting, and I know we walked away better presenters for it.
On-Site
C.H.
Every nonprofit I know has had Andy Goodman give one of his famous storytelling workshops or wants to have him give one. As a result he's accumulated more frequent-flyer miles than the head of the International Olympic committee. I'm thrilled to hear he's figured out a way to increase supply to match demand without having to spend more time in airports. Every worthy cause would benefit from one of his message workshops.
