Author of the book Igniting Inspiration: A Persuasion Manual for Visionaries, John Marshall Roberts is the co-founder of the next-generation e-learning and professional skills development firm Conceptual Age Media. Igniting Inspiration introduces an innovative new communication paradigm called Transformational Design®. A seamless blend of systems theory, developmental psychology, and common sense, this new interdisciplinary framework allows socially conscious people – marketers, business leaders, and activists – to design messages that systematically overcome cynicism, shift thinking, and inspire measurable behavior change.
In a consulting role, Roberts has worked with EcoAlign to help North American utility companies improve public understanding of and participation in utility sponsored environmental programs. He prepared a groundbreaking white paper, Cracking the Green Code, as a part of this work.
For the celebrated 30-year-old branding firm Evenson Design Group (EDG), he developed a series of strategic messaging campaigns to position the firm to compete in the sustainability space. In addition to attracting a host of new green clients, EDG has also won several awards for their redesigned website and brand.
Other recent clients and partners include the Oscar-winning BRC Imagination Arts, Sustainable Life Media, LOHAS, the Los Angeles Sustainable Business Council, Copia Green, EcoTuesday, and Opportunity Green.
Earlier in his career, Roberts taught psychology and research methods at the University of South Florida. In that position, he explored both the role of empathy in human communication and the self-confirming nature of social perception.
He speaks on socially conscious marketing of products and services, on how sustainability advocates can overcome resistance to their message, and on new models and methods of leadership to promote sustainability.
Author of the book Igniting Inspiration: A Persuasion Manual for Visionaries, John Marshall Roberts is the co-founder of the next-generation e-learning and professional skills development firm Conceptual Age Media. Igniting Inspiration introduces an innovative new communication paradigm called Transformational Design®. A seamless blend of systems theory, developmental psychology, and common sense, this new interdisciplinary framework allows socially conscious people – marketers, business leaders, and activists – to design messages that systematically overcome cynicism, shift thinking, and inspire measurable behavior change.
In a consulting role, Roberts has worked with EcoAlign to help North American utility companies improve public understanding of and participation in utility sponsored environmental programs. He prepared a groundbreaking white paper, Cracking the Green Code, as a part of this work.
For the celebrated 30-year-old branding firm Evenson Design Group (EDG), he developed a series of strategic messaging campaigns to position the firm to compete in the sustainability space. In addition to attracting a host of new green clients, EDG has also won several awards for their redesigned website and brand.
Other recent clients and partners include the Oscar-winning BRC Imagination Arts, Sustainable Life Media, LOHAS, the Los Angeles Sustainable Business Council, Copia Green, EcoTuesday, and Opportunity Green.
Earlier in his career, Roberts taught psychology and research methods at the University of South Florida. In that position, he explored both the role of empathy in human communication and the self-confirming nature of social perception.
He speaks on socially conscious marketing of products and services, on how sustainability advocates can overcome resistance to their message, and on new models and methods of leadership to promote sustainability.
7 recommend John Marshall
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Sustainable Business Council
On-Site
P.D., Sustainable Business Council
John is a passionate and commanding speaker who grabs the audience... As program director for the Sustainable Business Council, I've heard numerous sustainability advocates speak… (He has) a special talent for uplifting and inspiring others. He's got what I look for in all the speakers I engage.
LJM Marketing
On-Site
L.M., LJM Marketing
John has an ability to cut through technical information… and present the inspirational heart of the material. He does this in a clear, interesting, and motivational way that gets heads in a room nodding 'yes'!
CBS Radio Los Angeles
On-Site
J.P., CBS Radio Los Angeles
John Marshall Roberts has to be one of the best new communicators around. He is not only razor sharp, but has a sense of humor about life in a way that makes his message 'authentic'.
EcoAlign
On-Site
B.W., EcoAlign
John added a new dimension to our analysis of how to engage customers around a future vision for utility customer service. His values-based framework really makes you think differently. Our clients like the fact that John's framework is actionable, predictive and measurable. And he is a great presenter!
Sustainable Brands
On-Site
E.R.C., Sustainable Brands
John Marshall Roberts has plenty of insightful things to say about the art of effective communication, but - very fittingly - it's the way he says (them) that grabs the attention and won't let go. Roberts takes you on a ride that will leave you energized and better equipped than ever to get your own message across.
Infrastructure Academy
On-Site
M.C., Infrastructure Academy
John captivated my staff with his eloquent presentation of ideas. He brought energy, passion, and a willingness to apply his research and knowledge to our challenges. We are now energized to apply his framework to more authentically recruit and engage young people as we prepare them for careers and life.
LRN
On-Site
R.S., LRN
John Marshall Roberts is a powerful thought leader with a unique wit and knack for popularizing abstract concepts in everyday language. John offers a new paradigm that reveals the hidden dynamics of inspiration. I'm generating real world results through practical tools that John has offered.
Covers & Jackets
