Nir Eyal

Nir Eyal

CA, US

2 reviews

0 verified

Author, Speaker of Design, Behavioral Economics, and Neuroscience

2 reviews

0 verified

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

Business, Behavior, and the Brain

Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical...
Audience ActivityEducational / Informative

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2 recommend Nir

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On-Site

M.L.

The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.

On-Site

R.S.

Nir Eyal's Hook framework is grounded in best practices in behavioral economics, habit formation and the impact of technology. His workshop at RGA was engaging, enlightening and led to many new ideas for connecting with our clients' customers. Even if you've read his new book Hooked, read all the articles on his blog, and watched every video - there's still so much that you and your team will get out of Nir's Hooked Workshop