Eric Siegel

Eric Siegel

US
Author and Professor

About Eric Siegel:

Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.

Big Data and Data Science:

Predictive analytics is of great interest at any "big data" or "data science" event; it is central to these movements. The ultimate use of data is to learn from it to predict. Focusing on how much data there is can overlook this point. What is the value, the function, the purpose? The most actionable win from data — which more effectively drives organizational operations — is prediction.

About Eric Siegel:

Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.

Big Data and Data Science:

Predictive analytics is of great interest at any "big data" or "data science" event; it is central to these movements. The ultimate use of data is to learn from it to predict. Focusing on how much data there is can overlook this point. What is the value, the function, the purpose? The most actionable win from data — which more effectively drives organizational operations — is prediction.

Predictive Analytics and the Presidential Race

The Power to Influence Outcome Rather than Just Foresee It.

Following in the footsteps of her democratic predecessor, Hillary Clinton's campaign is leveraging big data and data science for the win. But there's a story most don't know: This effort gains traction by predicting each individual voter's response to campaign contact. A very particular, innovative approach drives millions of decisions as to who got a knock on the door. This data driven process changes the game not only for...

Audience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

Predictive Analytics: Delivering on the Promise of Big Data

The excitement over "big data" has grown dramatically. But what is the value, the function, the purpose? The most actionable win to be gained from data is prediction. This is achieved by analytically learning from data how to render predictions for each individual. Such predictions drive more effectively the millions of operational decisions that organizations make every day. In this keynote, Predictive Analytics World founder and Predictive Analytics author Eric Siegel reveals how predictive...
Audience ActivityEducational / InformativeTechnical / Specific

Four Ways Predictive Analytics Leverages Social Media

Prediction delivers the ultimate payoff by driving millions of more effective, per-customer decisions. But prediction is the ultimate challenge; predictive analytics can use all the help - and all the data - it can get. No data predicts a customer's behavior like social data: who the customer knows, what sentiment he or she expresses, and which things the customer Likes. In this session, Predictive Analytics World founder and Predictive Analytics author Eric Siegel describes four ways in...
Audience ActivityEducational / InformativeTechnical / Specific

Weird Science: How to Know Your Predictive Discovery Is Not BS

"An orange used car is least likely to be a lemon." At least that's what was claimed by The Seattle Times, The Huffington Post, The New York Times, NPR, and The Wall Street Journal. However, this discovery has since been debunked as inconclusive. As data gets bigger, so does a common pitfall in the application of standard stats: Testing many predictors means taking many small risks of being fooled by randomness, adding up to one big risk. John Elder calls this issue vast search. In this...
Audience ActivityEducational / InformativeTechnical / Specific

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