Richard Laermer is a multimedia journalist, world-renowned public relations pro, sought-after keynote speaker and consultant, blogger and co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. He also hosted TLC's reality TV show Taking Care of Business, as one of the expert entrepreneurs who helped fledgling small businesses reinvent themselves for success through smart and edgy advertising and marketing campaigns.
Richard Laermer's other books include the award-winning Full Frontal PR: Getting People Talking About You, Your Business, or Your Product and trendSpotting, which has been described as "an invaluable trend reference guide" for the new millennium. His latest publication, entitled 2011: Trendspotting, is a business book for the next decade.
Richard Laermer has also written for the likes of The New York Times, New York Daily News, Reuters, USA Today, Chief Executive, and Us Weekly. His columns on marketingand PR appear in Ad Age, AdWeek, and PR News. He currently pens the BadRelease.com blog – considered the PR industry's watchdog – and is a featured blogger on The Huffington Post and a contributor to CNN's Money.com.
On radio, Richard Laermer is well known as a witty and biting commentator for NPR's Marketplace,and has appeared on Minnesota Public Radio as "The PR Professional," dissecting how marketing geniuses create stories in the media.
As a media and marketing trends consultant, Richard Laermer speaks to corporate groups and management conferences, hosting seminars for Virgin Airways, Ziff-Davis, UPS, National Association of Realtors, International Association for Exhibition Management, and others.
He has wowed mammoth audiences and intimate groups alike, with seminars and keynotes for civic organizations, marketing groups, PR and sales forces, and corporate gatherings. Richard Laermer has also been the keynote speaker for international conferences in India, Turkey, Estonia, Brazil, Guatemala and Canada.
Richard Laermer can be booked together with Punk Marketing co-author, Mark Simmons or solo, and is available for workshops.
More About Speaker, Richard Laermer. . .
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. Specializing in Punk Marketing and forward-thinking uses of the media, his firm helped to launch numerous legendary internet-era companies, such as SonicNet, SportBrain, Kozmo.com, LowerMyBills, and Investorama.
Richard's clients include Time Inc., Consumer Reports, Pando Networks, ClearOne, Headway Corporate Resources, Fujifilm, Answers.com, Bluefly, Discovery Health Channel, and E*Trade, among others.
Richard Laermer was inducted into the PR Hall of Fame in 2007.
Richard Laermer is a multimedia journalist, world-renowned public relations pro, sought-after keynote speaker and consultant, blogger and co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. He also hosted TLC's reality TV show Taking Care of Business, as one of the expert entrepreneurs who helped fledgling small businesses reinvent themselves for success through smart and edgy advertising and marketing campaigns.
Richard Laermer's other books include the award-winning Full Frontal PR: Getting People Talking About You, Your Business, or Your Product and trendSpotting, which has been described as "an invaluable trend reference guide" for the new millennium. His latest publication, entitled 2011: Trendspotting, is a business book for the next decade.
Richard Laermer has also written for the likes of The New York Times, New York Daily News, Reuters, USA Today, Chief Executive, and Us Weekly. His columns on marketingand PR appear in Ad Age, AdWeek, and PR News. He currently pens the BadRelease.com blog – considered the PR industry's watchdog – and is a featured blogger on The Huffington Post and a contributor to CNN's Money.com.
On radio, Richard Laermer is well known as a witty and biting commentator for NPR's Marketplace,and has appeared on Minnesota Public Radio as "The PR Professional," dissecting how marketing geniuses create stories in the media.
As a media and marketing trends consultant, Richard Laermer speaks to corporate groups and management conferences, hosting seminars for Virgin Airways, Ziff-Davis, UPS, National Association of Realtors, International Association for Exhibition Management, and others.
He has wowed mammoth audiences and intimate groups alike, with seminars and keynotes for civic organizations, marketing groups, PR and sales forces, and corporate gatherings. Richard Laermer has also been the keynote speaker for international conferences in India, Turkey, Estonia, Brazil, Guatemala and Canada.
Richard Laermer can be booked together with Punk Marketing co-author, Mark Simmons or solo, and is available for workshops.
More About Speaker, Richard Laermer. . .
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. Specializing in Punk Marketing and forward-thinking uses of the media, his firm helped to launch numerous legendary internet-era companies, such as SonicNet, SportBrain, Kozmo.com, LowerMyBills, and Investorama.
Richard's clients include Time Inc., Consumer Reports, Pando Networks, ClearOne, Headway Corporate Resources, Fujifilm, Answers.com, Bluefly, Discovery Health Channel, and E*Trade, among others.
Richard Laermer was inducted into the PR Hall of Fame in 2007.
Punk Marketing: Get Off Your Ass and Join the Revolution
New World of "Marketing Movements"
Trendspotting
How to Fame (or "the new faming"): Introducing Pragmatic Notoriety™
3 recommend Richard
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Reaping Corporate Gains Conference 2011
On-Site
A.K., General Manager, Reaping Corporate Gains Conference 2011
As a keynote speaker at our corporate conference, Richard Laermer was a highly anticipated presentation! Richard exceeded expectations with his presentation titled 'Be Brilliant: Marketer, Heal Thyself!' Participants called his presentation inspiring and relevant, bringing new ideas about how marketing professionals should act today in order to face up to challenges ahead.
PRSA Northwest Ohio
On-Site
S.W.E., Events Director, PRSA Northwest Ohio
Richard Laermer offered an honest, inspirational call to come back to our roots: Focus on research, read widely to spot consistent themes and trends, and bring back results for our clients and organizations. One of our rising stars told me this was the most worthwhile presentation of the year, helping her to tackle her current responsibilities with a long-term, big-picture perspective. I concur, and I'd recommend Richard to any organization looking for an interesting speaker with a unique outlook.
Marketing Insights & Operations, Adobe Systems
On-Site
S.T., Principal Marketing Manager, Marketing Insights & Operations, Adobe Systems
We invited Richard Laermer to speak to Adobe's global marketing organization as a way to stretch their minds and ideas. He delivered an enlightening presentation on Trendspotting, that was composed of both wry humor and straight shooting. The audience especially appreciated that he did his homework and incorporated Adobe into his 'trendspotting analysis'…and even pointed out a few things that we hadn't yet considered.
