Nirmalya Kumar
Nirmalya Kumar is Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School. He is one of the world's leading thinkers on strategy and marketing, and has also taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).
In 2010, Speaking.com voted Professor Kumar amongst the "Top 5 Marketing Speakers Worldwide"; the Economic Times placed him 6th on the list of Global Indian Thought Leaders; whilst the Economist referred to him as a "rising superstar" in their cover story entitled The New Masters of Management.
As an author, Nirmalya Kumar has written six books, including: Marketing as Strategy, Private Label Strategy, Value Merchants, India's Global Powerhouses, and India Inside.
Dr. Kumar is an outlier among marketing professors, having accomplished the rare feat of publishing six articles, each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business practice). These, and other articles, have attracted 5,000 and 2,000 citations on Google Scholar and Social Science Citation Index respectively.
As a consultant, coach, and conference speaker, Nirmalya Kumar has worked with more than 50Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India's stock indices.
More About Speaker, Nirmalya Kumar. . .
Professor Kumar received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's "Alden G. Clayton Award" for his PhD dissertation).
All of the above has led to more than 400 press appearances, six European case (ECCH) adoption awards, as well as several teaching, research, and lifetime achievement honors.
In his personal life, Nirmalya Kumar is a passionate supporter of the arts. He is the custodian of among the largest known private collection of paintings by Jamini Roy (the father of Indian modern art) and Rabindranath Tagore (the first Asian to win a Nobel Prize).
Nirmalya Kumar is Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School. He is one of the world's leading thinkers on strategy and marketing, and has also taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).
In 2010, Speaking.com voted Professor Kumar amongst the "Top 5 Marketing Speakers Worldwide"; the Economic Times placed him 6th on the list of Global Indian Thought Leaders; whilst the Economist referred to him as a "rising superstar" in their cover story entitled The New Masters of Management.
As an author, Nirmalya Kumar has written six books, including: Marketing as Strategy, Private Label Strategy, Value Merchants, India's Global Powerhouses, and India Inside.
Dr. Kumar is an outlier among marketing professors, having accomplished the rare feat of publishing six articles, each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business practice). These, and other articles, have attracted 5,000 and 2,000 citations on Google Scholar and Social Science Citation Index respectively.
As a consultant, coach, and conference speaker, Nirmalya Kumar has worked with more than 50Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India's stock indices.
More About Speaker, Nirmalya Kumar. . .
Professor Kumar received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's "Alden G. Clayton Award" for his PhD dissertation).
All of the above has led to more than 400 press appearances, six European case (ECCH) adoption awards, as well as several teaching, research, and lifetime achievement honors.
In his personal life, Nirmalya Kumar is a passionate supporter of the arts. He is the custodian of among the largest known private collection of paintings by Jamini Roy (the father of Indian modern art) and Rabindranath Tagore (the first Asian to win a Nobel Prize).
Customer Value Management
Key...
Getting Closer to the Customer
Increasingly, companies are serving multinational customers who are demanding in terms of service and prices. These customers expect a high level of service delivery across multiple, globally distributed, locations. Customer delight and customer retention are the key to success especially in the face of aggressive, lower priced competitors seeking to pry the account open. Companies are challenged to provide value added solutions to customers rather than simply selling products.
The...
Building a Culture of Innovation: The IDEO Way
Building Killer Brands
The session will use the Black & Decker case to highlight the essence of successful brand marketing strategies. The case examines how to compete against an industry leader. The presentation will focus on the challenge of building killer brand strategies.
Key Points:
• How to develop a killer brand
• Differentiating the brand from competitors
• Overtaking industry leaders
• Brand portfolio management
