David Salyers

David Salyers

GA, US
Branding Speaker, Original Chick-fil-A Marketing Executive and Chick-fil-A Pioneer

David Salyers was one of the original two marketing executives at Chick-fil-A. He spent 37 years in the Chick-fil-A Marketing Department and most recently served as a Vice President before his recent retirement. Having worked at Chick-fil-A his entire career, he saw the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America's most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.

Having graduated from college on a Saturday morning, David started his career with Chick-fil-A before the day was over. David started in Chick-fil-A's training program on his graduation day in 1981, whose headquarters was located in a converted air freight warehouse at that time. "Talk about getting in on the ground floor," says David. "I've held so many jobs at Chick-fil-A that I can't count them all . . . and no job that I've held had ever been done before I did it. When I started at Chick-fil-A, we had a two-person marketing department. Today, we have more than 200 people in our marketing department, we have a 97 percent retention with people we hire throughout the company — and we'll do $10 billion in sales this year."

Over the course of 20+ years, David was instrumental in the growth and development of the iconic 'cow campaign' at Chick-fil-A and helped champion a marketing department that rose to international prominence and prestige. David is known for his marketing mind, his servant's heart, and his entrepreneurial spirit.

David Salyers was one of the original two marketing executives at Chick-fil-A. He spent 37 years in the Chick-fil-A Marketing Department and most recently served as a Vice President before his recent retirement. Having worked at Chick-fil-A his entire career, he saw the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America's most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.

Having graduated from college on a Saturday morning, David started his career with Chick-fil-A before the day was over. David started in Chick-fil-A's training program on his graduation day in 1981, whose headquarters was located in a converted air freight warehouse at that time. "Talk about getting in on the ground floor," says David. "I've held so many jobs at Chick-fil-A that I can't count them all . . . and no job that I've held had ever been done before I did it. When I started at Chick-fil-A, we had a two-person marketing department. Today, we have more than 200 people in our marketing department, we have a 97 percent retention with people we hire throughout the company — and we'll do $10 billion in sales this year."

Over the course of 20+ years, David was instrumental in the growth and development of the iconic 'cow campaign' at Chick-fil-A and helped champion a marketing department that rose to international prominence and prestige. David is known for his marketing mind, his servant's heart, and his entrepreneurial spirit.

Remarkable

How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there's nothing about these types of organizations that's worth remarking about.

But what if we could shift the paradigm? What if we could truly understand what makes certain businesses "remarkable" and apply those principles to our own organizations? In this...

Educational / Informative

Meaningful

Every business exists to make money; there's no question about that. However, the bigger question is - is that all your business exists to do? The reality is that most businesses don't have a purpose beyond financial success, and the result is that they become commodities that can be easily replicated or, worse still, easily forgotten.

However, what the world's greatest organizations know is that having a purpose beyond money is one of the most critical components of lasting...
Educational / Informative

Leadership Calling

What is the purpose of great leadership? Is it to have the most power? Get the most credit? Have the most followers? Be the best? Or is it something deeper, richer... Is it to create a lasting impact for your organization that is far greater than you and lasts far beyond the scope of your life? 

In this memorable leadership talk, David explores the connections between leadership, stewardship, and culture, and discusses the idea that each of our "leadership calling" is to be...
Educational / Informative

Remarkable Dad

Think about the moments that make up your life to date. The big moments and the small, the funny and the heartbreaking, the memorable and the ones you'd rather forget. Now think about which moments you would include in your life story - the ones that are not only noteworthy but the ones that are truly defining. The moments that made you who you are today.

What David, a father of three, realized is that he didn't want to just be a part of his kids' life stories - he wanted to play...
Educational / InformativeInspirational / Life-changing

Remarkable Hospitality

When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences - making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.

But there's a new approach to customer experience, an approach that focuses on creating memorable positive experiences - "peak moments" - instead of...
Educational / Informative

Loading...