Jeff Cochran
CVP

Jeff Cochran

MD, US
"Jeff is one of the best and funniest speakers on negotiation which is why I bring him back year after year to speak at my events." – Tony Robbins
certified virtual presenter

Jeff Cochran is a Partner at the Shapiro Negotiations Institute. He has coached negotiation organizations and delivered high impact presentations from twenty minutes to three days in length in over 30 countries.  His audience size has ranged from five executives around a boardroom table to nearly two thousand people in an auditorium. 

His clients range across a diverse set of industries, including companies such as PwC, Boeing, Hearst Communication, Google, Bayer, Baltimore Ravens, Wells Fargo, and Verizon, just to name a few. 

Jeff has been the top-ranked speaker at conferences all over the world, most recently the Strategic Account Managers Association annual conference, Training Magazine's annual conference, and private Hearst Communication and Lonza events. 

Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation's largest communications infrastructure supplier.  He managed a portfolio of over 250 accounts including Mitsubishi Electronics.  In his role as corporate sales trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.  

Jeff's first career was working in Nepal for three years as a U.S. Peace Corps Volunteer.  Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.

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Here are few quotes about Jeff and his sessions:

"Jeff Cochran defies industry cliches in a sharply refreshing and instructive way.  He has successfully negotiated around the world from small farmers in mud huts to contracts of superstar athletes.  He is one of the best, and funniest, speakers on negotiation which is why I bring him back year after year to speak at my events." – Tony Robbins

"Excellent presenter with excellent real world examples to learn and grow from"

"Incredible. Best speaker of the entire conference"

"Very engaging, very relevant, very illuminating new perspectives on something I've been doing for a long time"

"Fantastic session. Incredibly powerful and engaging activities, and a wealth of real world examples to learn from and turn into applicable learning"

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For a more complete bio and more video samples, please visit: https://www.shapironegotiations.com/jeff-cochran/

Jeff 's Virtual Presenter Certificate

Jeff Cochran is a Partner at the Shapiro Negotiations Institute. He has coached negotiation organizations and delivered high impact presentations from twenty minutes to three days in length in over 30 countries.  His audience size has ranged from five executives around a boardroom table to nearly two thousand people in an auditorium. 

His clients range across a diverse set of industries, including companies such as PwC, Boeing, Hearst Communication, Google, Bayer, Baltimore Ravens, Wells Fargo, and Verizon, just to name a few. 

Jeff has been the top-ranked speaker at conferences all over the world, most recently the Strategic Account Managers Association annual conference, Training Magazine's annual conference, and private Hearst Communication and Lonza events. 

Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation's largest communications infrastructure supplier.  He managed a portfolio of over 250 accounts including Mitsubishi Electronics.  In his role as corporate sales trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.  

Jeff's first career was working in Nepal for three years as a U.S. Peace Corps Volunteer.  Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.

----

Here are few quotes about Jeff and his sessions:

"Jeff Cochran defies industry cliches in a sharply refreshing and instructive way.  He has successfully negotiated around the world from small farmers in mud huts to contracts of superstar athletes.  He is one of the best, and funniest, speakers on negotiation which is why I bring him back year after year to speak at my events." – Tony Robbins

"Excellent presenter with excellent real world examples to learn and grow from"

"Incredible. Best speaker of the entire conference"

"Very engaging, very relevant, very illuminating new perspectives on something I've been doing for a long time"

"Fantastic session. Incredibly powerful and engaging activities, and a wealth of real world examples to learn from and turn into applicable learning"

----

For a more complete bio and more video samples, please visit: https://www.shapironegotiations.com/jeff-cochran/

Jeff 's Virtual Presenter Certificate

The Power of Nice - How to Negotiate So Everyone Wins, Especially You

This session will implement a systematic approach that improves the negotiation and influencing abilities of people in any job function and from any walk of life.  It focuses on preparing more efficiently, asking questions that get to the other side's interests, proposing solutions in a more persuasive manner, and how to effectively trade. The ultimate result is both improved performance and increased confidence, in an area, negotiation, which many people fear.

This session...
NegotiationEntertainment-basedAudience ActivityEducational / InformativeHumorous / Funny

Influencing without Authority

Aristotle taught in 350 B.C. that there are three elements to influencing - Ethos (credibility), Pathos (emotion), and Logos (logic). Based on SNI's updating of this model, and addition of a fourth element around Action, this keynote will introduce participants to an influencing process that can be used for any situation, regardless of whether one has direct authority over the individual or team one is trying to influence.

  • How do you build credibility? 
  • How...
Persuasion / InfluencingEntertainment-basedAudience ActivityEducational / InformativeHumorous / Funny

Accessing Your Inner Creative Genius

We are all creative. Yes, some more than others, but its less about how creative we are and more about how much we can tap into our creative abilities. 

This session is all about how to put yourself in a position to think outside the box, avoid groupthink, approach problems and solutions from a different angle, and generally tap into your creative genius. It's in there somewhere, my job is to help you access it.

This engaging, interactive, and humorous session...
Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny
Jeff 's Virtual Presenter Certificate