Tra Williams
CFE
FL, USTra will cut through the noise and get to the heart of the matter by:
- Revealing simple and universal truths that overcome all soclal and professional boundaries.
- Mining challenges for their root cause and not just treating the symptoms.
- Providing the tools for honest and objective self-evaluations so the audience leaves empowered to achieve not just motivated to attempt.
Tra has sat at the helm of multiple retail brands with hundreds of locations in the U.S. and abroad. Today he speaks, writes and teaches about how to avoid the trap of measuring yourself or your business with someone else's yardstick. From local small businesses to national brands, from ambitous starrry-eyed dreamers to seasoned professionals, the rules never change...just the stage.
His clients include established and emerging brands, app start-ups and ambitious individuals who are tired of the incremental gains offered by following the expectations of others.
Tra will cut through the noise and get to the heart of the matter by:
- Revealing simple and universal truths that overcome all soclal and professional boundaries.
- Mining challenges for their root cause and not just treating the symptoms.
- Providing the tools for honest and objective self-evaluations so the audience leaves empowered to achieve not just motivated to attempt.
Tra has sat at the helm of multiple retail brands with hundreds of locations in the U.S. and abroad. Today he speaks, writes and teaches about how to avoid the trap of measuring yourself or your business with someone else's yardstick. From local small businesses to national brands, from ambitous starrry-eyed dreamers to seasoned professionals, the rules never change...just the stage.
His clients include established and emerging brands, app start-ups and ambitious individuals who are tired of the incremental gains offered by following the expectations of others.
Leadership, Teamwork and Trust
Trust can take a lifetime to build and yet it can be destroyed in a second. Despite being the foundation of effective leadership and teamwork, most organizations spend very little time talking about and nurturing trust.
This Keynote is a journey. Tra pulls deep personal and professional insight from researching his deceased father's...
Simple and Smart Ways to Grow Your Business
The complexity of today's business landscape often causes new and even seasoned entrepreneurs to lose focus on what matters most. Ironically, we are tricked by the constant innovation that is all around us. As a result we risk spending more time optimizing our operations than innovating ways to...
The Four Pillars of Leadership - Turning Managers into Leaders
Developing a manager who lacks the proper foundations into a leader is like pushing a boulder uphill...stop for a second and it rolls over you. Every organization has their own unique Core Values, but the qualities of Leadership potential are universal.
In this thought-provoking Keynote, Tra dispels some commonly held myths about the foundations of Leadership and outlines clear and...
Feed Your Unicorn - Recapture the Life You Were Meant to Live
Ninety-four percent of all adults are not living the life they envisioned for themselves as children. Most feel trapped within the world that they created for themselves. As a result, they often lead a life that is filled with obligation yet devoid of purpose.
In this groundbreaking Keynote based on his upcoming book, Tra reveals how the primitive instincts that allow us to dream of a better life...
