Larry Mersereau, CTC
Smart business leaders (and leaders-to be), marketers and sales professionals know who to turn to for the ideas and insights they need to grow their organizatoins; Larry Mersereau, CTC He's the only speaker who shares the simple, doable... effective growth strategies and tactis that made is four books so popular, and have help so many organizations and individuals succeed.
* Branding/Positioning/Differentiation
* Personal Branding - Positioning for Leadership
* Sales and Sales Managment - B2B and B2C
Corporations in a broad range of industries hire Larry to help their channel partners or franchisees and their own sales representatives and managers grow their sales, take market share and power up their brands.
Associations whose members are responsible for their organizations' sales and marketing know Larry's program, keynote or breakout, will be a high point of their convention, business development event or marketing conference.
Venues: *Corporate Sales Meetings, Channel Partner and Franchisee Conventions
*Sales Leadership/Business Development Conferences
*Association Conventions/Marketing Conferences/Sales and Sales Leadership Conferences
Audience: B2B and B2C Larry's programs are a fit for any group made up of business leaders(and leaders-to-be), business or practice owners, marketers and/or sales professionals. He works with groups in a broad range of industries. His prime audience is groups of people who are responsible for making their organizations grow through effective sales and marketing.
Content you attendees will appreciate, the ROI you and your stakeholders demand...
"Your keynote was the perfect mix of a serious business based message along with a very funny and engaging delivery." (RFC Franchising)
"...with your mix of humor, interaction and information, you kept the group engaged. What a great way to kick off our Spring Meeting!" (Independent Laboratory Distributors Association)
"Your session had the right mix of visuals, anecdotes, notetaking and 'take-aways' to make it meaningful for everyone." (National Telecommunications Cooperative Association)
"Gold Medal! Thank you for a well-thought-out and equally well-presented program." (Million Dollar Roundtable)
"With today's economic challenges, your concepts are important as dealers look for real world ways to grow their business while managing their expenses." (YAMAHA Motorsports)
"It was both topical and entertaining. You made me look very good." (United Association of Equipment Leasing)
"Your program was beautifully customized, not just for our industry, but for what we're
Larry Mersereau's most recent book
STAND OUT! ('Differentiate or Disappear')
Why should I choose you? If you're a business, what makes you the only place I should consider buying from? If you're an individual, why should I look to you to lead my organization... my industry?
If you can't articulate what makes you a different, better choice than the multitute of options people have to choose from... what, you're hoping they'll find a reason? N! It's up to you to stand you from the crowd, highlight what makes you different, and position yourself as the only option they need to consider.
Smart business leaders (and leaders-to be), marketers and sales professionals know who to turn to for the ideas and insights they need to grow their organizatoins; Larry Mersereau, CTC He's the only speaker who shares the simple, doable... effective growth strategies and tactis that made is four books so popular, and have help so many organizations and individuals succeed.
* Branding/Positioning/Differentiation
* Personal Branding - Positioning for Leadership
* Sales and Sales Managment - B2B and B2C
Corporations in a broad range of industries hire Larry to help their channel partners or franchisees and their own sales representatives and managers grow their sales, take market share and power up their brands.
Associations whose members are responsible for their organizations' sales and marketing know Larry's program, keynote or breakout, will be a high point of their convention, business development event or marketing conference.
Venues: *Corporate Sales Meetings, Channel Partner and Franchisee Conventions
*Sales Leadership/Business Development Conferences
*Association Conventions/Marketing Conferences/Sales and Sales Leadership Conferences
Audience: B2B and B2C Larry's programs are a fit for any group made up of business leaders(and leaders-to-be), business or practice owners, marketers and/or sales professionals. He works with groups in a broad range of industries. His prime audience is groups of people who are responsible for making their organizations grow through effective sales and marketing.
Content you attendees will appreciate, the ROI you and your stakeholders demand...
"Your keynote was the perfect mix of a serious business based message along with a very funny and engaging delivery." (RFC Franchising)
"...with your mix of humor, interaction and information, you kept the group engaged. What a great way to kick off our Spring Meeting!" (Independent Laboratory Distributors Association)
"Your session had the right mix of visuals, anecdotes, notetaking and 'take-aways' to make it meaningful for everyone." (National Telecommunications Cooperative Association)
"Gold Medal! Thank you for a well-thought-out and equally well-presented program." (Million Dollar Roundtable)
"With today's economic challenges, your concepts are important as dealers look for real world ways to grow their business while managing their expenses." (YAMAHA Motorsports)
"It was both topical and entertaining. You made me look very good." (United Association of Equipment Leasing)
"Your program was beautifully customized, not just for our industry, but for what we're
Larry Mersereau's most recent book
STAND OUT! ('Differentiate or Disappear')
Why should I choose you? If you're a business, what makes you the only place I should consider buying from? If you're an individual, why should I look to you to lead my organization... my industry?
If you can't articulate what makes you a different, better choice than the multitute of options people have to choose from... what, you're hoping they'll find a reason? N! It's up to you to stand you from the crowd, highlight what makes you different, and position yourself as the only option they need to consider.
STAND OUT!
Why should I buy from you? Seven other companies in town ‒ some of them big national brands, plus hundreds more online offer what they say is the same thing you sell, some at a lower price. What makes you so special? In this session, we'll take a hard look at each step in the business-building process. You'll use Larry's 'brand ladder' to walk people step-by-step from total stranger to customer, all the way to evangelist (They blog, pin, tweet, tell Angie about you.).
You'll learn...
Stand Out...or Step Aside - Individual differentiation, positioning and leadership develpment.
[ This one presents a new twist on the content in Larry's book: STAND OUT! ]
Are the most successful leaders always the smartest, most-talented and best-educated...or are they just in the right place at the right time...like, all the time? Is it by blind luck that they and their organizations have the most productive teams, lead the field in growth and in customer satisfaction, or do they know something others don't?
This lively session applies the branding, positioning and...
