Dr Brent Coker
Dr Brent Coker is the world's leading expert on Viral Marketing. His ground-breaking research has appeared in the New York Times, Washington Post, and Scientific American, to name a few. Packed full of practical techniques, expert research and real-life examples, you'll quickly learn the secrets of behind the world's most viral ideas, and what it takes to spread your message wide and far.
A decade ago, Brent Coker woke up to find his "Freedom to Surf" study had gone viral. Since then, he has been researching why ideas spread, and the what causes people to share. He has a PhD in online consumer psychology and is developer of the bump algorithm that predicts the spread of memes and video ads (e.g., https://www.scientificamerican.com/article/new-theory-explains-what/) .
He researches viral marketing and blockchain at the University of Melbourne, where in his spare time he enjoys cycling for fitness and motorcycling for fun.
Dr Brent Coker is the world's leading expert on Viral Marketing. His ground-breaking research has appeared in the New York Times, Washington Post, and Scientific American, to name a few. Packed full of practical techniques, expert research and real-life examples, you'll quickly learn the secrets of behind the world's most viral ideas, and what it takes to spread your message wide and far.
A decade ago, Brent Coker woke up to find his "Freedom to Surf" study had gone viral. Since then, he has been researching why ideas spread, and the what causes people to share. He has a PhD in online consumer psychology and is developer of the bump algorithm that predicts the spread of memes and video ads (e.g., https://www.scientificamerican.com/article/new-theory-explains-what/) .
He researches viral marketing and blockchain at the University of Melbourne, where in his spare time he enjoys cycling for fitness and motorcycling for fun.
Going Viral
In this entertaining keynote Brent reveals the secrets and science behind why things go viral, the psychology of building a strong brand, and how to create messages that people can't resist sharing.
VIROLOGY Masterclass: The science of spreading your message wide and far
In this Masterclass you'll learn the science behind why things go viral, the psychology of building a strong brand, and how to create messages that people can't resist sharing.
1-2 day workshop/training session. Customised on request.
Module 1: Introduction
Dr Brent Coker has been researching why things go viral for over decade. Now he wants to share what he has learned. To survive and grow you have to build a strong brand - and that means making...
Blockchain Masterclass
The problem is, although many people have a realization of the disruptive nature of blockchain, most people do not understand what it is, and how it can impact them.
