Martha Rogers
Recognized for over 25 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers is an acclaimed author, business strategist and a co-founder of Peppers & Rogers Group. Her latest endeavor is the formation of CX Speakers, a new company delivering workshops, keynote presentations and thought leadership consulting that is focused on customer experience topics.
Martha's counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. In 2015, Satmetrix listed her and business partner, Don Peppers, #1 on their list of the top 25 most influential customr experience leaders. Business 2.0 magazine named Dr. Rogers one of the 19 "most important business gurus" of the past century and the World Technology Network cited her as "an innovator most likely to create visionary 'ripple effects.'"
Her experience in documenting customer value, and her expertise in applying "out-of-the-box" thinking makes Martha equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Rogers' thought leadership and presentations routinely focus on the business issues that today's global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace.
With co-author Don Peppers, Dr. Rogers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Peppers' and Rogers' ninth book together, is Extreme Trust: Turninjg Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016). Extreme Trust chronicles how the transparency brought on by newly available interactive platforms (particularly including social media) has raised the service standard that businesses are expected to meet.
Among the other best-sellers authored by Peppers & Rogers, their first book - The One to One Future (1993) - was named by Inc. magazine's editor-in-chief as "one of the two or three most important business books ever written," while Business Week called it the "bible of the customer strategy revolution."
Dr. Rogers is an adjunct professor at the Fuqua School of Business at Duke University we she co-directed the Teradata Center for Customer Strategy. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Dr. Rogers led several large subscription-based research studies focusing on particular aspects of CRM.
Recognized for over 25 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers is an acclaimed author, business strategist and a co-founder of Peppers & Rogers Group. Her latest endeavor is the formation of CX Speakers, a new company delivering workshops, keynote presentations and thought leadership consulting that is focused on customer experience topics.
Martha's counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. In 2015, Satmetrix listed her and business partner, Don Peppers, #1 on their list of the top 25 most influential customr experience leaders. Business 2.0 magazine named Dr. Rogers one of the 19 "most important business gurus" of the past century and the World Technology Network cited her as "an innovator most likely to create visionary 'ripple effects.'"
Her experience in documenting customer value, and her expertise in applying "out-of-the-box" thinking makes Martha equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Rogers' thought leadership and presentations routinely focus on the business issues that today's global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace.
With co-author Don Peppers, Dr. Rogers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Peppers' and Rogers' ninth book together, is Extreme Trust: Turninjg Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016). Extreme Trust chronicles how the transparency brought on by newly available interactive platforms (particularly including social media) has raised the service standard that businesses are expected to meet.
Among the other best-sellers authored by Peppers & Rogers, their first book - The One to One Future (1993) - was named by Inc. magazine's editor-in-chief as "one of the two or three most important business books ever written," while Business Week called it the "bible of the customer strategy revolution."
Dr. Rogers is an adjunct professor at the Fuqua School of Business at Duke University we she co-directed the Teradata Center for Customer Strategy. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Dr. Rogers led several large subscription-based research studies focusing on particular aspects of CRM.
Competing on Trust in the Post-Crisis World
Short-term Results and Long-term Success
A raging crisis of short-termism threatens companies that try to operate by today's "accepted wisdoms" in business. Most businesses rely on three rules to create shareholder value with their sales, marketing, and customer service efforts: 1) the best measure of success for your business is current sales and profit; 2) with the right sales and marketing effort, you can always get more customers; and 3) ompany value is created by offering differentiated products and...
You Can't Un-Google Yourself
Higher expectations and networked consumers make delivering ideal customer experiences more important than ever. Customers have more power to disseminate word-of-mouth recommendations than ever before. From posted reviews to online user groups to social networks, customers themselves now often set the tone for how a brand is perceived in the marketplace, how prices are compared, and how trust is evaluated.
This session offers new proprietary research from Peppers...
Funding the Revolution in Interactive Marketing
Twitter, Facebook, YouTube, FriendFeed - you name the vehicle, what's very clear is that we are now swimming in a much larger ocean of information than ever before. An issue many of us don't think too much about is how this fountain of information will be paid for. Yes, it's possible that Twitter will start charging something, and maybe some of the other vehicles will charge, also - but almost certainly the biggest cost burden will fall on advertisers and marketers, who will be...
Dancing Shoes for Honeybees: Leveraging "Word of Mouth" in Healthcare/Pharma
Excellence or Innovation: Do We in Healthcare Have to Choose One?
