Tom came from humble beginnings, leaving school at 15 to do a bakers apprenticeship and went on to build Eagle Boys Pizza from a single country town store to Australia and New Zealand's largest privately owned pizza company achieving sales in excess of $200 million annually.
Along the way, Eagle Boys won various National Franchising Awards and Tom was awarded with the prestigious Australian Financial Review's Young Business Person of the Year. He reinvented the pizza business and the brand to introduce a world first two-minute pizza guarantee, battled in Federal Court with the world's biggest pizza company (Pizza Hut) and won. Graduated valedictorian from Harvard Business School, introduced drive thru pizza and became a household name across Australia and New Zealand.
He has served on numerous Australian and International Boards, including the Ports Corporation of Queensland, Wallace Bishop/Hardy Brothers Jewellers, Brumby's Bakeries and The Board of Brisbane along with a stint on the AFL Commission and an advisor to the Federal Government.
After selling Eagle Boys in 2007 his time is spent on various other retail concepts and businesses, along with his passion of spending time with other businesses to gain insights allowing the most effective speaking presentations. Tom has worked with, ranging from telecommunications such as Telstra and Optus to Harley Davidson and Bank West.
As one of Australia's most successful retailers, Tom is an inspirational leader. His straightforward, no-nonsense approach motivates audiences to change and cut through the clutter, and in doing so, to achieve higher results at all levels.
Tom has delivered keynote speeches and served in workshop, panellist and moderator roles to become a sought after keynote and after dinner speaker (after dinner includes plenty of true story belly laughs).
By telling his 20 year story of trials, tribulations and triumphs from his experiences in business and life, Tom imparts advice on topics including marketing (and its challenges), change for the better and dealing with it along the way, what customers really want (looking through their eyes), strategy planning, facing competition (and winning) and your point of difference (what is your zebra amongst horses?)
Tom tells his story with humour and simplicity, in a "real" down to earth style. He will spend substantial time with the client finding out all the challenges they face to ensure the brief is clear and the speaking engagement has the maximum impact.
Tom came from humble beginnings, leaving school at 15 to do a bakers apprenticeship and went on to build Eagle Boys Pizza from a single country town store to Australia and New Zealand's largest privately owned pizza company achieving sales in excess of $200 million annually.
Along the way, Eagle Boys won various National Franchising Awards and Tom was awarded with the prestigious Australian Financial Review's Young Business Person of the Year. He reinvented the pizza business and the brand to introduce a world first two-minute pizza guarantee, battled in Federal Court with the world's biggest pizza company (Pizza Hut) and won. Graduated valedictorian from Harvard Business School, introduced drive thru pizza and became a household name across Australia and New Zealand.
He has served on numerous Australian and International Boards, including the Ports Corporation of Queensland, Wallace Bishop/Hardy Brothers Jewellers, Brumby's Bakeries and The Board of Brisbane along with a stint on the AFL Commission and an advisor to the Federal Government.
After selling Eagle Boys in 2007 his time is spent on various other retail concepts and businesses, along with his passion of spending time with other businesses to gain insights allowing the most effective speaking presentations. Tom has worked with, ranging from telecommunications such as Telstra and Optus to Harley Davidson and Bank West.
As one of Australia's most successful retailers, Tom is an inspirational leader. His straightforward, no-nonsense approach motivates audiences to change and cut through the clutter, and in doing so, to achieve higher results at all levels.
Tom has delivered keynote speeches and served in workshop, panellist and moderator roles to become a sought after keynote and after dinner speaker (after dinner includes plenty of true story belly laughs).
By telling his 20 year story of trials, tribulations and triumphs from his experiences in business and life, Tom imparts advice on topics including marketing (and its challenges), change for the better and dealing with it along the way, what customers really want (looking through their eyes), strategy planning, facing competition (and winning) and your point of difference (what is your zebra amongst horses?)
Tom tells his story with humour and simplicity, in a "real" down to earth style. He will spend substantial time with the client finding out all the challenges they face to ensure the brief is clear and the speaking engagement has the maximum impact.
Change or Die!
The audience will leave with:
- How to lead your team into a successful (and sometimes scary) future.
Guerilla and Relationship Marketing
The audience will leave with:
- Cutting through to the right target market with the right message.
- Ways to be seen and noticed and grow customers.
What is Point of Difference? What is you Zebra amongst Horses?
The audience will leave with:
- Why being different is everything.
What DO customers really want?
The audience will leave with:
- How to know the important things that bring customers in then bring them back.
- Looking through the customers eyes.
2 recommend Tom
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Victoria Foodco Group Pty Ltd
On-Site
S.J., Franchise Manager, Victoria Foodco Group Pty Ltd
Tom Potter has the ability to connect to all levels. His life story is inspirational. A true fighter- Passionate about people and product .Hands on, practical and successful. From a Baker to the Founder of one of the Country's most successful Franchises. His presentation was motivational leaving me with a blueprint for life. - "Life is about doing things, not having things.
Franchise Advisory Centre
On-Site
J.G., Director, Franchise Advisory Centre
Tom is an outstanding speaker whose breadth and depth of business experience, as well as engaging and candid delivery style, will deliver value to any business audience. He has terrific insights into the growth and management challenges faced by entrepreneurs big and small, including guerilla marketing, growth strategies and corporate governance. He speaks from the heart, doesn't mince his words, and leaves the listener with valuable and practical nuggets of wisdom they can put into practise straight away.
