Tony Alessandra

Tony Alessandra

CSP, CPAE, Ph.D.CA, US
Sales, Customer Service, Relationship-Selling and Marketing Expert

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Companies learn how to achieve market dominance through Dr. Alessandra's specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC and eventually realizing success as a graduate professor of Marketing, an entrepreneur, a business author and sought-after keynote speaker. Tony Alessandra earned his MBA from the University of Connecticut and his PhD in Marketing from Georgia State University.

Dr. Alessandra is president of a company that offers online assessments and tests; co-founder of an online e-learning company; and Chairman of the Board of a company that offers online digital accelerated-learning programs.

Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages, including Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work. Tony Alessandra is also featured in over 50 audio/video programs and films on Relationship Strategies, Effective Listening and Non-Manipulative Selling. Dr. Alessandra is also the originator of the internationally-recognized behavioral style assessment tool known as The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985–and is a member of the Speakers Roundtable; a group of 20 of the world's top professional speakers. Tony Alessandra's polished style, powerful message and proven ability as a consummate business strategist, consistently earns rave reviews.

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Companies learn how to achieve market dominance through Dr. Alessandra's specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC and eventually realizing success as a graduate professor of Marketing, an entrepreneur, a business author and sought-after keynote speaker. Tony Alessandra earned his MBA from the University of Connecticut and his PhD in Marketing from Georgia State University.

Dr. Alessandra is president of a company that offers online assessments and tests; co-founder of an online e-learning company; and Chairman of the Board of a company that offers online digital accelerated-learning programs.

Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages, including Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work. Tony Alessandra is also featured in over 50 audio/video programs and films on Relationship Strategies, Effective Listening and Non-Manipulative Selling. Dr. Alessandra is also the originator of the internationally-recognized behavioral style assessment tool known as The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985–and is a member of the Speakers Roundtable; a group of 20 of the world's top professional speakers. Tony Alessandra's polished style, powerful message and proven ability as a consummate business strategist, consistently earns rave reviews.

How to Develop Your Charisma as a Leader

What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific...

Educational / InformativeInspirational / Life-changing

The Platinum Rule™

Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us.

In this highly entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal...

Educational / InformativeTechnical / Specific

Collaborative Selling: How to Gain the Competitive Advantage in Selling

Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling.
In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this...

Educational / InformativeInspirational / Life-changing

Customer Loyalty: How to Get and Keep Customers

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus, including key insights for creating customer intimacy, customer retention and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

•  Building value for...

Educational / InformativeTechnical / SpecificInspirational / Life-changing