Peter Georgescu
Peter A. Georgescu is Chairman Emeritus of Young & Rubicam Inc. Elected as the company's eighth CEO in 1993, Mr. Georgescu was the first Chairman or CEO of Young & Rubicam Inc. born outside of the United States. Under Mr. Georgescu's leadership, Young & Rubicam successfully transformed from a private to a publicly-held company.
Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.
Mr. Georgescu immigrated to the United States from Romania in 1954. He received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School. Mr. Georgescu's belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, and he has served on the Board of Directors for both. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.
Mr. Georgescu is the author of 3 books: The Source of Success – asserting that personal values and creativity are the leading drivers of business success in the 21st Century; The Constant Choice – about the struggles between good and evil; and Capitalists, Arise! – examining the threat shareholder primacy poses the American way of life, and the solutions businesses can implement to heal our nation.
Peter A. Georgescu is Chairman Emeritus of Young & Rubicam Inc. Elected as the company's eighth CEO in 1993, Mr. Georgescu was the first Chairman or CEO of Young & Rubicam Inc. born outside of the United States. Under Mr. Georgescu's leadership, Young & Rubicam successfully transformed from a private to a publicly-held company.
Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.
Mr. Georgescu immigrated to the United States from Romania in 1954. He received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School. Mr. Georgescu's belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, and he has served on the Board of Directors for both. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.
Mr. Georgescu is the author of 3 books: The Source of Success – asserting that personal values and creativity are the leading drivers of business success in the 21st Century; The Constant Choice – about the struggles between good and evil; and Capitalists, Arise! – examining the threat shareholder primacy poses the American way of life, and the solutions businesses can implement to heal our nation.
END INCOME INEQUALITY, GROW THE MIDDLE CLASS, HEAL THE NATION
GOOD AND EVIL IN THE BUSINESS WORLD
Traditionally, the advertising business is seen as an evil entity - trying and willing to do anything for a consumer to purchase a project or a service. As a scholar of good and evil, and also someone who has spent his entire career in advertising, Peter has a very interesting perspective on morality in the business world.
Hear Peter speak about:
- The importance of understanding a company's culture
- Why doing the right thing in business is a win for...
A PHILOSOPHICAL AND SPIRITUAL ELEMENT TO GOOD AND EVIL
Georgescu's rise to success did not come without turmoil, as he struggled to grasp humanity's moral nature - why the decisions of some are driven by evil, and others by good. In The Constant Choice, Georgescu reflects on human behavior, and engages in a philosophical, scientific, and spiritual exploration, as well as conversations with diverse, world-renowned thought leaders, including eminent evolutionary biologist Paul Ehrlich, Elie Wiesel, Sister Joan Chittester and Karen...
