David Abbott
MA (Oxon), MCIM, MPSA, Chartered Markete
YSW, UKDavid is an international keynote speaker, helping audiences to discover simple ways to improve their pricing.
David studied Engineering Science and Economics at Oxford. Since then he has held senior marketing roles in a wide variety of industries, has run UK divisions of $1b global distributors, and has launched a number of startup businesses. He currently works with a variety of clients, helping them to develop and execute strategic marketing plans, and making sure they optimise their pricing.
Pricing is the often neglected part of marketing. It's also the part that creates the greatest stress – no one wants to price too cheap and give margin away, nor do they want to price too high and lose sales. David takes insights from consumer research and psychology research, and turns them into simple, actionable ideas that will help to increase prices – and does so in a fun and engaging way.
What do the audience think?
"Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace. One of the most useful presentations I've ever had the pleasure to experience. Will book again."
Chris Bulmer, Group IT Director, Regatta & Craghoppers
"David gave me a strategy to make money for my business"
Peter Griffiths, Marketing Economist
"David recently presented at the annual event for our members (all owners and MDs of SMEs). We always hope our presenters have terrific knowledge to impart, and that they do that in a truly engaging way. David delivered in spades on both these fronts. I would recommend him unreservedly."
Ed Reid, MD, The Alternative Board
David is the author of an influential book about pricing called 'How To Price Your Platypus'.
David is an international keynote speaker, helping audiences to discover simple ways to improve their pricing.
David studied Engineering Science and Economics at Oxford. Since then he has held senior marketing roles in a wide variety of industries, has run UK divisions of $1b global distributors, and has launched a number of startup businesses. He currently works with a variety of clients, helping them to develop and execute strategic marketing plans, and making sure they optimise their pricing.
Pricing is the often neglected part of marketing. It's also the part that creates the greatest stress – no one wants to price too cheap and give margin away, nor do they want to price too high and lose sales. David takes insights from consumer research and psychology research, and turns them into simple, actionable ideas that will help to increase prices – and does so in a fun and engaging way.
What do the audience think?
"Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace. One of the most useful presentations I've ever had the pleasure to experience. Will book again."
Chris Bulmer, Group IT Director, Regatta & Craghoppers
"David gave me a strategy to make money for my business"
Peter Griffiths, Marketing Economist
"David recently presented at the annual event for our members (all owners and MDs of SMEs). We always hope our presenters have terrific knowledge to impart, and that they do that in a truly engaging way. David delivered in spades on both these fronts. I would recommend him unreservedly."
Ed Reid, MD, The Alternative Board
David is the author of an influential book about pricing called 'How To Price Your Platypus'.
How To Price Your Platypus
If you've ever struggled with knowing what to charge, then it's time to get to grips with the science and psychology of pricing.
David will introduce you to a range of ideas on pricing decisions, and you will come away with simple action plans to increase your...
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