Brian Gracon

Do you want

• increased sales,
• higher margins,
• a stronger competitive position,
• better closing rates,
• a higher-skilled staff, or
• more profit?

Then you need happier customers and more of them. You also need a staff that provides better customer experiences based on outstanding skills and an understanding of customer buying habits. And you have to do this better than your competitors. Brian Gracon can help you select the strategies and tactics, and develop the skills, that will elevate your business to these better results.

Brian is originator of Meconomics®, a proprietary marketing, solutions and business management strategy based on the buying habits of today's consumers. He is author of "Meconomics® 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today's Consumers" (Black Rose Writing, 2016). He writes for and moderates the LinkedIn group "Increase Retail Sales: Training and Meconomics®" and his articles have appeared in Floor Trends, Floor Covering News, the Franchises page of About.com, and trainingmag.com.

Brian's current research focuses on the use of Meconomics® strategies to succeed despite the retail apocalypse.

Brian has extensive experience consulting with clients, designing and facilitating training, presenting seminars and keynotes, managing projects, leading teams of instructional designers, managing the work of training partners, training other trainers, and delivering video presentations. His programs and facilitation skills engage any audience. Brian's training programs have been internationally recognized for results and creativity, including the Brandon Hall Excellence in Learning award, the Summit Creative Award and the DuPont Marketing Excellence Award. His seminars, workshops, and keynotes include not only what the listener should do, but also how to do it! That is, training and development that leads to performance.

Brian has worked with clients on marketing, sales, business management and finances, product, customer service, merchandising, retail management, content curation, safety, innovation, onboarding, internship, learning curation and executive development projects. His instructional strategies apply to any learning objective, audience or business need. He counts global leaders in flooring, retail, beverages, energy, auto parts distribution, and banking among past clients.

Brian has presented at The International Surface Event (yearly since 2012), Coverings, the FloorTek Expo, Association for Talent Development (ATD) national and regional events, and client national meetings. He is scheduled to present at the Sweets & Snacks Expo 2018, and has also appeared on TalkFloor TV, FloorRadio, The Price of Business, Up or Out with Connie, On the Money, Conscious Millionaire, PROFIT BusinessCast, Business Confidential Now, StrengthinBusiness, Frank Reactions, Moondog Marketing and Sustainable Success podcasts and interviews.