Dr. Beau Lotto
Ph.D
NY, USDr. Beau Lotto is the Founder and CEO of Lab of Misfits Studio, the world's first neuro-design studio. The lab creates unique real-world 'experiential-experiments' that places the public at the center of the process of discovery. By spanning social and personal boundaries between people, brands and institutions, their aim is to create, expand and apply their insights into what it is to be perceiving human. By focusing on how the perceptual brain resolves the fundamental challenge of uncertainty, The Lab of Misfits gives audiences and clients the opportunity to see differently ... more than this ... to embody an ecology of innovation. The Lab of Misfits turns the world into a lab as a way of enabling insights for companies and organizations.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing, how uncertainty and the brain's need to resolve it is essential for thinking about not only branding and business, but specifically design, leadership and innovation.
Beau is one of the few speakers to have given two TED talks, which have amassed over 5 million views combined. He has also spoken at Google's Zeitgest Minds, Wired, G8 and made significant program contributions to BBC's Horizon, National Geographic Channel and PBS in the US.
In 2017, Beau published his first major book, Deviate: The Science of Seeing Differently. He draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life, love and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
He travels from NY City and London depending on the time of year.
Beau is also the Founder and CEO of a US Augmented Reality tech startup, which has several patents. His inventions include:
TRACES
Traces is a digital AR platform that blends the physical and the digital. Combining augmented reality, geo-tagging and digital messaging, Traces brings together brands, people and the content together in the real world, the potential impact of Traces on Enterprise is immense. More information on Traces can be found at www.traces.io.
MEEGO
MEEGO is an app that lets float your 'animal spirit' in AR, telling the world who you are right now. MEEGOs follow you wherever you go, and are visible in AR by anyone nearby. When you find another MEEGO, say hi with a comment or read other people's comments … or save their MEEGO into your Tribe and carry on the conversation via messaging. MEEGO is a wholly new way to see, not only who is around you more playfully and more meaningfully.
Dr. Beau Lotto is the Founder and CEO of Lab of Misfits Studio, the world's first neuro-design studio. The lab creates unique real-world 'experiential-experiments' that places the public at the center of the process of discovery. By spanning social and personal boundaries between people, brands and institutions, their aim is to create, expand and apply their insights into what it is to be perceiving human. By focusing on how the perceptual brain resolves the fundamental challenge of uncertainty, The Lab of Misfits gives audiences and clients the opportunity to see differently ... more than this ... to embody an ecology of innovation. The Lab of Misfits turns the world into a lab as a way of enabling insights for companies and organizations.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing, how uncertainty and the brain's need to resolve it is essential for thinking about not only branding and business, but specifically design, leadership and innovation.
Beau is one of the few speakers to have given two TED talks, which have amassed over 5 million views combined. He has also spoken at Google's Zeitgest Minds, Wired, G8 and made significant program contributions to BBC's Horizon, National Geographic Channel and PBS in the US.
In 2017, Beau published his first major book, Deviate: The Science of Seeing Differently. He draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life, love and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
He travels from NY City and London depending on the time of year.
Beau is also the Founder and CEO of a US Augmented Reality tech startup, which has several patents. His inventions include:
TRACES
Traces is a digital AR platform that blends the physical and the digital. Combining augmented reality, geo-tagging and digital messaging, Traces brings together brands, people and the content together in the real world, the potential impact of Traces on Enterprise is immense. More information on Traces can be found at www.traces.io.
MEEGO
MEEGO is an app that lets float your 'animal spirit' in AR, telling the world who you are right now. MEEGOs follow you wherever you go, and are visible in AR by anyone nearby. When you find another MEEGO, say hi with a comment or read other people's comments … or save their MEEGO into your Tribe and carry on the conversation via messaging. MEEGO is a wholly new way to see, not only who is around you more playfully and more meaningfully.
Risk/Uncertainty
Innovation
Change
Leadership
Data
Branding
We do not exist in isolation, but in relationship to our world. The most essential aspect of that world is other people. Our relationships become meaningful according to the narrative of those relationships: the more nuanced, creative and personal the narrative, the more valuable it is and thus the stronger is the relationship. Imagine instead having a narrative that described another as the average man or woman. Not surprisingly, it's not going to work out very well. It's knowing how...
