Paula Skaper
Paula Skaper combines a deep passion for digital with a pragmatic obsession with profitability and isn't afraid to call it like she sees it. Most of the time, history has proven her right. Sometimes not – she's still mad that she laughed at the idea of photo blogging. Who knew Flickr was actually gonna be a thing! (Want to know the story? Invite Paula to have a chat...)
Paula is an ...
... Entrepreneur
A leading business and marketing strategist, Paula is the founder and president of Vancouver digital marketing agency Kinetix Media Communications, co-founder of marketing video production studio NakedLens.ca, and the woman behind the Adizue Success System, an online community for entrepreneurial women.
... Digital Strategist
Paula has guided a diverse array of clients through digital transformation, including Intrawest Real Estate, Best Buy Canada, the Pacific National Exhibition and Destination British Columbia.
... Visionary
Paula helps her clients survive the bleeding edge of digital marketing, understanding which digital strategies are worth adopting and when it's smarter to wait and see. She believes in leading with strategy over tactics., is immune to bright shiny objects and obsessed with the only KPI that matters – your bottom line.
... Advocate
Paula has served an instructor of e-Commerce at BCIT, and is an active member of the Burnaby Board of Trade Government Relations Committee and the Women's Business Success Network. She regularly writes and speaks on issues surrounding every aspect of digital marketing and entrepreneurship.
Fun Facts About Paula
I'm Irish by birth and still call Ireland "home" even though I've been a Canadian citizen for 4+ decades. I've lost the accent, kept the sense of humour.
I met my husband while working as a live television host. I loved the storytelling aspect of being on TV, hated the hours.
I'm a mom to two amazing young adults and have been happily married for almost a quarter century.
I've been accused of being a geek. And a math nerd. I'm ok with that.
I don't like tomatoes. I do love coffee. And chocolate.
Paula Skaper combines a deep passion for digital with a pragmatic obsession with profitability and isn't afraid to call it like she sees it. Most of the time, history has proven her right. Sometimes not – she's still mad that she laughed at the idea of photo blogging. Who knew Flickr was actually gonna be a thing! (Want to know the story? Invite Paula to have a chat...)
Paula is an ...
... Entrepreneur
A leading business and marketing strategist, Paula is the founder and president of Vancouver digital marketing agency Kinetix Media Communications, co-founder of marketing video production studio NakedLens.ca, and the woman behind the Adizue Success System, an online community for entrepreneurial women.
... Digital Strategist
Paula has guided a diverse array of clients through digital transformation, including Intrawest Real Estate, Best Buy Canada, the Pacific National Exhibition and Destination British Columbia.
... Visionary
Paula helps her clients survive the bleeding edge of digital marketing, understanding which digital strategies are worth adopting and when it's smarter to wait and see. She believes in leading with strategy over tactics., is immune to bright shiny objects and obsessed with the only KPI that matters – your bottom line.
... Advocate
Paula has served an instructor of e-Commerce at BCIT, and is an active member of the Burnaby Board of Trade Government Relations Committee and the Women's Business Success Network. She regularly writes and speaks on issues surrounding every aspect of digital marketing and entrepreneurship.
Fun Facts About Paula
I'm Irish by birth and still call Ireland "home" even though I've been a Canadian citizen for 4+ decades. I've lost the accent, kept the sense of humour.
I met my husband while working as a live television host. I loved the storytelling aspect of being on TV, hated the hours.
I'm a mom to two amazing young adults and have been happily married for almost a quarter century.
I've been accused of being a geek. And a math nerd. I'm ok with that.
I don't like tomatoes. I do love coffee. And chocolate.
Inbound Selling: Finding Qualified Leads In The Digital Age
By the time today's buyer first connects with your sales team, it's almost too late to influence his purchase decision. Learn how to adapt your traditional sales process to the needs of the digital buyer and stop leaving money on the table.
This program is perfect for:- managers of underperforming sales groups
- senior management teams struggling to get sales and marketing on the same...
The Squirrel Stole My Lunch Money | A Common-Sense Approach to Digital Strategy
Format: can be delivered as a 45-60 minute keynote, or as a 2-hour breakout session.
This program is perfect for:- Senior managers charged with leading digital teams of enthusiastic young professionals who know more about marketing tech than they do.
- Small business owners overwhelmed with sales & marketing technology and all the things "you must do" to succeed.
- Entrepreneurs struggling to...
Confessions Of A She.E.O.: Thriving As A Female Entrepreneur
This program is perfect for:
- Senior management challenged with improving the career paths of women in their organizations.
- Women business owners struggling to keep it all together and still get the laundry done.
- Professional women juggling family, professional and personal responsibilities who feel overwhelmed and riddled with guilt because they don't feel like they're...
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