Dr. Rob Adams

Dr. Rob Adams

TX, US
INTERNATIONALLY RECOGNIZED SPEAKER AND CONSULTANT ON INNOVATION, COMMERCIALIZATION AND ENTREPRENEURSHIP.

Dr. Rob Adams is on the faculty of The University of Texas at Austin where he teaches entrepreneurship in the MBA and MSTC programs and is the founder and Director of Texas Venture Labs at the McCombs School of Business. He is a former software executive, entrepreneur and institutional fund manager. He has served on many corporate boards and has founded or financed more than 40 companies, which have launched more than 100 products and raised significant amounts of capital in both private and public markets.

Dr. Rob Adams Nasdaq Closing June 2016
Prior to his appointment at The University of Texas, he founded AV Labs, a fund affiliated with Austin Ventures. Prior to the venture business, he was a software operating executive for two decades, including positions in sales, marketing and general management. He was an early employee with Lotus (NYSE: IBM) joining as their first corporate sales representative and went on to be instrumental in the development and launch of both 1-2-3 for Macintosh and Lotus Notes. He founded and was CEO of Business Matters, a venture backed developer of financial modeling products that was acquired. He was an executive with Pervasive Software (NASDAQ: PVSW), a company he helped take public.

Dr. Adams holds a Bachelor of Science degree in Industrial Engineering from Purdue University, where he received their Outstanding Engineer Award, a Masters of Business Administration from Babson College's Olin School of Management, and a Ph.D. in Management from Capella University. He has taught in the MBA programs of The Acton School of Business, Babson College and The University of Texas at Austin and is the recipient of numerous teaching awards.

He is an internationally recognized speaker on innovation, commercialization and entrepreneurship. He speaks frequently on his pioneering work in Market Validation and has keynoted the Inc. 500 business conference, international venture conferences, and consults for numerous global 500 companies. His work has been covered in Business Week, Forbes, Fortune, Money, The New York Times, The Wall Street Journal, Washington Post, on Bloomberg Radio, Public Television and National Public Radio's syndicated "Marketplace" program.

He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs (Random House/Crown, 2002), If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010) and is co-author of New Venture Creation: Entrepreneurship for the 21st Century (McGraw-Hill, 2011).

He provides expert testimony on technology related business issues and has consulted on economic development and early stage company investment and its impact on economies for governments including Canada, Chile, Costa Rica, India, Malaysia, New Zealand and Thailand. In the United States he has advised the White House and the Department of Commerce.

His fundraising experience includes public and private equities, limited partnerships, corporations, and philanthropy.

Adams is a Fellow at the IC2 Institute; a University of Texas based foundation that runs the Austin Technology Incubator and has held visiting professor positions at the University of Auckland, Thammasat University and the University of Manitoba. He is a former collegiate rower, an avid downhill skier and lives in Austin, Texas.

Dr. Rob Adams is on the faculty of The University of Texas at Austin where he teaches entrepreneurship in the MBA and MSTC programs and is the founder and Director of Texas Venture Labs at the McCombs School of Business. He is a former software executive, entrepreneur and institutional fund manager. He has served on many corporate boards and has founded or financed more than 40 companies, which have launched more than 100 products and raised significant amounts of capital in both private and public markets.

Dr. Rob Adams Nasdaq Closing June 2016
Prior to his appointment at The University of Texas, he founded AV Labs, a fund affiliated with Austin Ventures. Prior to the venture business, he was a software operating executive for two decades, including positions in sales, marketing and general management. He was an early employee with Lotus (NYSE: IBM) joining as their first corporate sales representative and went on to be instrumental in the development and launch of both 1-2-3 for Macintosh and Lotus Notes. He founded and was CEO of Business Matters, a venture backed developer of financial modeling products that was acquired. He was an executive with Pervasive Software (NASDAQ: PVSW), a company he helped take public.

Dr. Adams holds a Bachelor of Science degree in Industrial Engineering from Purdue University, where he received their Outstanding Engineer Award, a Masters of Business Administration from Babson College's Olin School of Management, and a Ph.D. in Management from Capella University. He has taught in the MBA programs of The Acton School of Business, Babson College and The University of Texas at Austin and is the recipient of numerous teaching awards.

He is an internationally recognized speaker on innovation, commercialization and entrepreneurship. He speaks frequently on his pioneering work in Market Validation and has keynoted the Inc. 500 business conference, international venture conferences, and consults for numerous global 500 companies. His work has been covered in Business Week, Forbes, Fortune, Money, The New York Times, The Wall Street Journal, Washington Post, on Bloomberg Radio, Public Television and National Public Radio's syndicated "Marketplace" program.

He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs (Random House/Crown, 2002), If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010) and is co-author of New Venture Creation: Entrepreneurship for the 21st Century (McGraw-Hill, 2011).

He provides expert testimony on technology related business issues and has consulted on economic development and early stage company investment and its impact on economies for governments including Canada, Chile, Costa Rica, India, Malaysia, New Zealand and Thailand. In the United States he has advised the White House and the Department of Commerce.

His fundraising experience includes public and private equities, limited partnerships, corporations, and philanthropy.

Adams is a Fellow at the IC2 Institute; a University of Texas based foundation that runs the Austin Technology Incubator and has held visiting professor positions at the University of Auckland, Thammasat University and the University of Manitoba. He is a former collegiate rower, an avid downhill skier and lives in Austin, Texas.

BUSINESS MODELS

One of the key issues for market expansion, developing new products, or growing market share is understanding your business model. If you enter this market, can you make money, how long will it take you before you make money, and how much do you need to invest to get to profitability are the key issues that need to be understood and answered.
Audience ActivityEducational / InformativeInspirational / Life-changing

MARKET VALIDATION

This is a very popular topic and relevant to any size business, be it start-up, mid-sized, or Global 1000. The technique of Market Validation applies to any company entering a new market or trying to grow their market share. Many keynotes have been given on this, from Inc. 500 events to opening events at international innovation conferences.
Audience ActivityEducational / InformativeInspirational / Life-changing

STRATEGY

Developing a strategy can be a challenge for any company. Frequently developing it ends up being less challenging than implementing it. This topic covers a variety of strategic frameworks and how successful businesses apply them in the context of the industry they compete in. It also focuses on techniques for tracking and measuring an organization's execution against its strategy goals.
Audience ActivityEducational / InformativeInspirational / Life-changing

MAKING IT WORK | GETTING A START-UP OFF THE GROUND

This talk covers the key issues new organizations need to cover to successfully launch a new company. How to find a viable market, develop a money-making product, obtain financing and then consistently repeat this to grow the company and expand market share are the key topics covered.
Audience ActivityEducational / InformativeInspirational / Life-changing

FINANCING

In today's difficult financial markets, how to access capital to start or expand your business is a critical issue. Knowing what type of financing makes the most sense, what the sources are, how to approach those investors and what type of expectations they have is critical to success, and need to be well understood before fundraising.
Audience ActivityEducational / InformativeInspirational / Life-changing

SALES AND MARKETING AND THE CLOSED-LOOP APPROACH

In most organizations, sales and marketing is the least understood and tracked function. This is despite the fact that it is frequently the largest investment a company makes in a new product or service. This talk focuses on how to develop and track sales and marketing efforts using a closed-loop strategy.
Audience ActivityEducational / InformativeInspirational / Life-changing

HOW VENTURE CAPITAL WORKS

This provides an in-depth discussion of how the venture industry works. This includes how it is structured, how the investment partnerships make decisions and manage their investments, what kinds of businesses they finance, how they work with companies, and how companies can screen and evaluate venture capitalists.
Audience ActivityEducational / InformativeInspirational / Life-changing

LEGAL ASPECTS OF START-UPS

Getting a business off the ground requires addressing a myriad of legal issues around starting, growing, financing and harvesting your business. This presentation is a businessperson's guide to these issues and working with the right legal sources to address them.
Audience ActivityEducational / InformativeInspirational / Life-changing

KEYNOTE PRESENTATIONS

These talks are designed for large, diverse audiences and focus on business topics that apply to a wide range of business demographics. Typical talks are for conventions, trade shows and corporate functions. Topics typically focus on techniques to grow revenues, finding and meeting customer needs, innovation, and commercialization of technology.
Audience ActivityEducational / InformativeInspirational / Life-changing

CORPORATE TOPICS

These presentations are specific to a company's meeting theme, have the feel of a keynote presentation, but are tailored to an audience with similar backgrounds. Typically these presentations are developed after interviewing the company's management team and developing a presentation to meet the corporation's or meeting's goals.
Audience ActivityEducational / InformativeInspirational / Life-changing

START-UP TOPICS

Presentations here are for economic development, new product development and entrepreneurial events. Presentations focus on new products, revenue generation and fund raising. The material covers best practices for these subject areas and case study examples of companies that have successfully performed them.
Audience ActivityEducational / InformativeInspirational / Life-changing

EXECUTIVE EDUCATION

These sessions are custom developed for a company based on skill sets on which it would like to educate its management team. Materials are developed with the company, and the presentations and workbooks are licensed to them. The course can then be delivered to the target audience, or to trainers within the organization.
Audience ActivityEducational / InformativeInspirational / Life-changing

ROUND TABLES

A popular adjunct to presentations is to hold a round table of outside business people or company insiders that have experience implementing the topic that is covered. This case-study approach does a great job of reinforcing the presentation material in a practical way.
Audience ActivityEducational / InformativeInspirational / Life-changing