Melanie Notkin
Melanie Notkin is an entrepreneur, best-selling author, speaker, marketer and leading voice of childless, often single, women.
Notkin is the founder and personality behind Savvy Auntie®, the beloved lifestyle brand celebrating modern aunthood. She launched SavvyAuntie.com in 2008 and in 2009, she established Auntie's Day® the first annual day to celebrate and honor aunts. That same year, as a toy industry expert, she launched the annual "Savvy Auntie Coolest Toy Awards" in advance of the holiday shopping season.
Notkin's national bestseller, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids (Morrow) was published in 2011. Her acclaimed 2014 reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada) received a prestigious Booklist *Starred Review*.
Notkin has partnered on joint national research studies on the rising demographic of what she dubbed PANKs® - or, Professional Aunts No Kids, the rising demographic of generous, childless aunts. The Power of the PANK was released in late 2012. In 2014, her joint-study on Shades of Otherhood® - or, all non-moms was published. And in 2016, Euromonitor International ranked Notkin, her Savvy Auntie brand and PANK in its "Top 10 Global Consumer Trends" report.
As a sought-after keynote speaker, Notkin addresses corporate teams on the lucrative market opportunity and inspires women's interest groups. She gave her first TEDx Talk, Welcome to the Otherhood, in 2017.
Notkin has contributed to The New York Times, The New York Post, Washington Post, Huffington Post, among others and she and her work have been featured on TODAY, CNN, FOX, ABC, Rachael Ray, New York Times Sunday Style, Chicago Tribune, NPR, BBC, and much more.
A graduate of McGill University, Melanie resides in New York City.
Melanie Notkin is an entrepreneur, best-selling author, speaker, marketer and leading voice of childless, often single, women.
Notkin is the founder and personality behind Savvy Auntie®, the beloved lifestyle brand celebrating modern aunthood. She launched SavvyAuntie.com in 2008 and in 2009, she established Auntie's Day® the first annual day to celebrate and honor aunts. That same year, as a toy industry expert, she launched the annual "Savvy Auntie Coolest Toy Awards" in advance of the holiday shopping season.
Notkin's national bestseller, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids (Morrow) was published in 2011. Her acclaimed 2014 reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada) received a prestigious Booklist *Starred Review*.
Notkin has partnered on joint national research studies on the rising demographic of what she dubbed PANKs® - or, Professional Aunts No Kids, the rising demographic of generous, childless aunts. The Power of the PANK was released in late 2012. In 2014, her joint-study on Shades of Otherhood® - or, all non-moms was published. And in 2016, Euromonitor International ranked Notkin, her Savvy Auntie brand and PANK in its "Top 10 Global Consumer Trends" report.
As a sought-after keynote speaker, Notkin addresses corporate teams on the lucrative market opportunity and inspires women's interest groups. She gave her first TEDx Talk, Welcome to the Otherhood, in 2017.
Notkin has contributed to The New York Times, The New York Post, Washington Post, Huffington Post, among others and she and her work have been featured on TODAY, CNN, FOX, ABC, Rachael Ray, New York Times Sunday Style, Chicago Tribune, NPR, BBC, and much more.
A graduate of McGill University, Melanie resides in New York City.
The New Marketing Frontier
As the founder of Savvy Auntie, marketer, and market researcher, Melanie Notkin uncovered the "PANK" or Professional Aunts No Kids demographic, the fast-growing female consumer trend and new marketing frontier. More recently, she dubbed the growing number of all non-moms who are having children later than ever before - if at all - by choice, circumstance, or challenge, as the...
Certifications & Awards
