Nancy Parsons

Nancy Parsons

Leadership Expert & Assessment Guru

TX, US

Nancy is refreshingly frank, bold, funny, and wicked smart!  Audiences will gain transformative and need to know insights about innate strengths, risks factors and motivation.

NANCY PARSONS is one of today’s foremost global experts in combining the science of assessments with the art of developing people. She is the president and co-founder of CDR Companies, LLC, a firm that has been providing unmatched assessments for leadership and talent development for global clients since 1998. She sheds new light on personality strengths, inherent risks and motivational data changing performance, careers and lives.


In 2020, Nancy and her team launched CDR-U Coach, the first of its kind A/I type avatar coach providing individualized feedback and development for all employees. In January 2022, CDR-U Coach was awarded the international Gold Star Winner of the “Best New Product” by the Stevie Awards for Women in Business. In August 2022, CDR-U Coach was recognized for the Houston Business Journal Innovation Awards. CDR-U Coach provides personalized feedback to users based on the results of the most in-depth assessments available on the market today.  Because of the rich data source, predictive results, and complex algorithms, CDR-U Coach provides an A/I type experience for users with no two users having the same feedback – it is that personalized.  There are two developmental planning modules and in February, 2022 a STEM Fit Review will be added. This is a scalable solution to assessment and coaching that can reach all levels of employees and the data can then be used for enterprise-wide solutions such as succession planning, custom training designs, and more. In 2021, CDR Companies, LLC was formed to consolidate companies, while retaining the brands, with an investment team and with Nancy serving as CEO/President.


Nancy was awarded the highly prestigious MEECO International Thought Leadership of Distinction in Executive Coaching in 2019 which only a select few have received such as Marshall Goldsmith, Jim Kouzes, and Bob Anderson. She has also been selected as an Official Presenter in the 2019 World Business & Executive Coach Summit (WBECS). Both of these are selected by peer or customer nomination and independent committee selection.


Nancy works with global leaders to accelerate success by helping them identify and develop their true talent at the launching point of a coaching engagement.  She provides executive coaching services for the C-Suite and leaders across all sectors, facilitates strategic executive team development sessions, and instructs custom “Authentic Leadership” and “Women in Leadership” workshops. She instructs CDR Executive Coaches’ Certification Workshops and teaches advanced coaches’ programs.

Nancy’s researched based book titled, Women Are Creating the Glass Ceiling & Have the Power to End It  was released in November, 2019 and became an Amazon #1 Bestseller. Nancy’s her first book, Fresh Insights to END the Glass Ceiling was released in 2017 and she has written more than 70 articles and has published a blogsince 2009.  Nancy has been recognized by Houston Business Journal Women Who Mean Business 2022 Honoree in the Outstanding Business Leaders in Professional Services.


Nancy has presented at international, national and other conferences for talent management, HR and women in leadership events. She has appeared on a wide range of podcasts and: KHOU - Houston, NewsMax TV, the Lars Larson Show, USA Radio, and about 50 other programs to discuss transforming leadership, the future of talent and her glass ceiling book and research.







NANCY PARSONS is one of today’s foremost global experts in combining the science of assessments with the art of developing people. She is the president and co-founder of CDR Companies, LLC, a firm that has been providing unmatched assessments for leadership and talent development for global clients since 1998. She sheds new light on personality strengths, inherent risks and motivational data changing performance, careers and lives.


In 2020, Nancy and her team launched CDR-U Coach, the first of its kind A/I type avatar coach providing individualized feedback and development for all employees. In January 2022, CDR-U Coach was awarded the international Gold Star Winner of the “Best New Product” by the Stevie Awards for Women in Business. In August 2022, CDR-U Coach was recognized for the Houston Business Journal Innovation Awards. CDR-U Coach provides personalized feedback to users based on the results of the most in-depth assessments available on the market today.  Because of the rich data source, predictive results, and complex algorithms, CDR-U Coach provides an A/I type experience for users with no two users having the same feedback – it is that personalized.  There are two developmental planning modules and in February, 2022 a STEM Fit Review will be added. This is a scalable solution to assessment and coaching that can reach all levels of employees and the data can then be used for enterprise-wide solutions such as succession planning, custom training designs, and more. In 2021, CDR Companies, LLC was formed to consolidate companies, while retaining the brands, with an investment team and with Nancy serving as CEO/President.


Nancy was awarded the highly prestigious MEECO International Thought Leadership of Distinction in Executive Coaching in 2019 which only a select few have received such as Marshall Goldsmith, Jim Kouzes, and Bob Anderson. She has also been selected as an Official Presenter in the 2019 World Business & Executive Coach Summit (WBECS). Both of these are selected by peer or customer nomination and independent committee selection.


Nancy works with global leaders to accelerate success by helping them identify and develop their true talent at the launching point of a coaching engagement.  She provides executive coaching services for the C-Suite and leaders across all sectors, facilitates strategic executive team development sessions, and instructs custom “Authentic Leadership” and “Women in Leadership” workshops. She instructs CDR Executive Coaches’ Certification Workshops and teaches advanced coaches’ programs.

Nancy’s researched based book titled, Women Are Creating the Glass Ceiling & Have the Power to End It  was released in November, 2019 and became an Amazon #1 Bestseller. Nancy’s her first book, Fresh Insights to END the Glass Ceiling was released in 2017 and she has written more than 70 articles and has published a blogsince 2009.  Nancy has been recognized by Houston Business Journal Women Who Mean Business 2022 Honoree in the Outstanding Business Leaders in Professional Services.


Nancy has presented at international, national and other conferences for talent management, HR and women in leadership events. She has appeared on a wide range of podcasts and: KHOU - Houston, NewsMax TV, the Lars Larson Show, USA Radio, and about 50 other programs to discuss transforming leadership, the future of talent and her glass ceiling book and research.







How Women Have Created the Glass Ceiling & Have the Power to END It

In Nancy Parsons' eye-opening, dynamic presentation based on her book, "Fresh Insights to END the Glass Ceiling," she reveals stunning new research that sheds  light on why the glass ceiling still exists.  Interestingly, most of today's assumptions on why it exists are wrong! 

It turns out that men and women have different personality based risk factors under pressure and conflict, and it is these differences that are holding women back.  The...
Women in BusinessAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / Funny

Transforming: Leaderocrity


WHAT IS LEADEROCRITY™?

There is a dirty little secret about leadership. For decades, studies have consistently shown that 50% to 75% of leaders are ineffective. Yet, we invest billions of dollars in leadership systems with little ROI, failing to recognize the scope of the problem. Leader performance ranging from ineffective to mediocre is referred to as Leaderocrity™. Nancy cuts to the chase and explains what is causing Leaderocrity™, the toll it is taking, and what to do...
LeadershipEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / Funny

Do You Have A Funny Bone?

Most of us assume that everyone has a "Funny Bone" and enjoys laughter especially to reduce stress at work. Surprisingly, this is not the case. Nancy's team has measured intrinsic motivation for two decades and one of the ten facets they measure is "Amusement & Hedonism." People with high scores have a need for fun, humor, personal indulgence, a zest for good times and want to life to the fullest. Those with low scores are just the opposite - serious, button down and usually business...

LeadershipEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / Funny

Your Personality Based Risk Factors that Undermine Success

Nancy Parsons helps audiences recognize that there are eleven inherent personality-based risk factors that negatively impact performance and working relationships. She helps them quickly see, first hand, that everyone, including each of them, has their own assortment of risk factors. It is clear, Nancy contends, that as humans we all make misteps, particularly when facing adversity or conflict. Yet, somehow we just go through these bad experiences hoping we will magically improve the next...
Emotional IntelligenceEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / Funny

Deep Dive Into Leadership Success

This is a 2.5 Hour Workshop and Pre-Work of taking the CDR Character Assessment is required.

This session will reveal your unique leadership talent, strengths and acumen. Nancy will guide participants through a deep dive of their own leadership capability, strengths, gifts and gaps. She will introduce what highly effective leaders really do and how diverse leader competencies need to be for performance success.

Nancy will then debrief...

LeadershipAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing