Ahmard Vital

Ahmard Vital

TX, US
Allow the Ballers Coach to empower and awaken your team using the proven strategies after researching high-achieving athletes for over decade.

Ahmard Vital is a motivational consultant, international speaker, and author who has empowered audiences around the world with practical tools for self-development, goal-setting, and personal excellence. With a message rooted in determination and willpower, Ahmard helps individuals unlock their potential and achieve success in both personal and professional arenas.


After nearly a decade studying the habits of elite athletes, Ahmard developed motivational programs that have benefited individuals, companies, and organizations worldwide. As a mental performance coach, his work helped athletes secure over $6 million in college scholarships and supported clients at the NCAA Division I and NFL levels.


In 2011, Ahmard published Awaken the Baller Within, widely regarded as an “athlete’s life manual.” The book has been taught in over a dozen colleges and 50+ athletic departments. His follow-up books, I Am More Than Enough (2019) and Now What (2023), address self-worth and personal transformation, drawing from his clients’ real-world challenges.


A former college football recruiting analyst for Scout.com, a Fox Sports affiliate, Ahmard later founded That Guy Media Group, expanding his work to small businesses and nonprofits. His coaching emphasizes dream-building, self-belief, and tapping into the inner strength we all possess.


Ahmard has inspired global audiences, with engagements in Zambia and the UAE, and partnerships with organizations like the Boys and Girls Club, MD Anderson Cancer Center, and the Salvation Army. Higher education clients include Prairie View A&M, Houston Community College, and West Texas A&M.


Outside of speaking and writing, Ahmard is a dedicated humanitarian and teen ministry leader, encouraging young people to rise above life’s obstacles. He is also an avid reader and certified fitness instructor, leading cycling classes in North Houston

Ahmard Vital is a motivational consultant, international speaker, and author who has empowered audiences around the world with practical tools for self-development, goal-setting, and personal excellence. With a message rooted in determination and willpower, Ahmard helps individuals unlock their potential and achieve success in both personal and professional arenas.


After nearly a decade studying the habits of elite athletes, Ahmard developed motivational programs that have benefited individuals, companies, and organizations worldwide. As a mental performance coach, his work helped athletes secure over $6 million in college scholarships and supported clients at the NCAA Division I and NFL levels.


In 2011, Ahmard published Awaken the Baller Within, widely regarded as an “athlete’s life manual.” The book has been taught in over a dozen colleges and 50+ athletic departments. His follow-up books, I Am More Than Enough (2019) and Now What (2023), address self-worth and personal transformation, drawing from his clients’ real-world challenges.


A former college football recruiting analyst for Scout.com, a Fox Sports affiliate, Ahmard later founded That Guy Media Group, expanding his work to small businesses and nonprofits. His coaching emphasizes dream-building, self-belief, and tapping into the inner strength we all possess.


Ahmard has inspired global audiences, with engagements in Zambia and the UAE, and partnerships with organizations like the Boys and Girls Club, MD Anderson Cancer Center, and the Salvation Army. Higher education clients include Prairie View A&M, Houston Community College, and West Texas A&M.


Outside of speaking and writing, Ahmard is a dedicated humanitarian and teen ministry leader, encouraging young people to rise above life’s obstacles. He is also an avid reader and certified fitness instructor, leading cycling classes in North Houston

Will To Win

What are the reasons behind going through grueling 6 a.m. workouts? Did you realize that the opinion you have of you is the one that matters most? The most requested program digs deep into the driving force behind athlete's successes and failures.
Program Focus: Self Esteem, Working with Urgency, Being a Positive Example, Belief in Abilities
Educational / InformativeInspirational / Life-changing

Top 4 Reasons Athletes Sabotage Their Success

For years, athletes are told that they are privileged to have the opportunity to play sports. And while they embrace this, there are many occasions when this opportunity is taken for granted, and the athlete manages to jeopardize what they've worked their entire lives for.
Program Focus: Character Building, Leadership, Responsibility, Teamwork
Educational / Informative

Wake Up a Winner

Every morning, you perform actions that have become habits, like your hygiene and nutritional requirements. But one action that many of us don't engage in is the act of gratitude. We focus on a three-step process will empower you to start everyday feeling like a winner, despite whatever circumstances life throws your way.
Program Focus: Gratitude, Creating Winning Life Moments, Overcoming Negativity
Inspirational / Life-changing

Start Within and Win: Choose to Be a Champion

This encouraging keynote explains how to use past failures as the fuel to inspire you to press on and move forward. The principles presented will mentally prepare and condition the mind to win in your life, personally and professionally.
Program Focus: Overcoming Adversity, Acting with a Sense of Urgency, Achieving Greatness
Audience ActivityEducational / Informative

Awaken Leadership Breakout Session

In addition to the keynote which will be presented to the entire team, company or department, there is a session where the team leaders are selected to participate in a separate breakout session to focus on leadership. Here we identify the strengths and weaknesses within the team dynamic and work to find solutions in a step-by-step format to enhance performance.

Audience Activity