Sasha Strauss
Businesses, non-profits, universities, and faiths call on Sasha's company to help create and communicate their brand's reason to believe. Sasha Strauss is a branding industry veteran, with two decades leading brand strategy programs worldwide.
Sasha and his team advise organizations on how to tell their unique stories through branding. Their clients have included organizations like Google, Disney, Amgen, ADP, the Roman Catholic Church and the Jewish Federation, Homeboy Industries and the Boy Scouts.
Sasha Strauss speaks from two decades of experience in brand strategy and brand development for corporations, nonprofit organizations, philanthropies and universities. His unique and proven perspective on how brands should be built and communicated is the foundation for his educational pedagogy and Innovation Protocol's approach to brand development.
In addition to teaching graduate brand strategy and marketing courses as USC and UCLA, Sasha is a trusted keynote speaker for companies like Google, Nestle, LEGO and American Express. His ability to inculcate brand truth is the reason NPR, Forbes and The Wall Street Journal seek his perspective as a brand authority on topics related to market dynamics, culture, and innovation.
TESTIMONIALS
"He exudes positive energy that seems to just reverberate throughout the room. In fact, I think it was the first time we have had a speaker receive a standing ovation."
− LESLEE GAUL // DIRECTOR, NATIONAL TRAVEL CONFERENCE
"We hosted 400 CEOs and CMOs from top companies (Coca-Cola, Samsung, Loreal, P&G, Unilever, GM, Ford, etc.) Attendees were inspired with innovative thoughts on the new digital global tendencies and the future of online advertising and communications. 100% of attendees considered Sasha's conference great."
− VICTORIA SANTOS // PRODUCT EXECUTIVE, FORTUNE 100 TECHNOLOGY COMPANY
"Not only was Sasha our highest rated speaker that year, but he is the highest rated speaker in the history of the Secret Service Summit. He has an incredible style that keeps you both entertained while feverishly writing down incredible takeaways."
− JOHN DIJULIUS // PRESIDENT, INTERNATIONAL MARKETING CONFERENCE
"Sasha's speeches are some of the most popular that we offer to our MBA students and are always some of the best attended events that we have. Sasha is a natural and gifted presenter and public speaker with an extraordinary ability to engage with an audience and hold their attention. He has a great sense of humor, terrific timing and delivery, very solid and thought-provoking content."
− SUSAN DEARING // EXECUTIVE DIRECTOR, LEADING MBA PROGRAM
"A combination of subject matter mastery and a honed speaking style, make Sasha Strauss one of the most effective and powerful speakers you will ever see. His presentations are exciting, thought provoking, and engaging. He is often the highlight of the events I have planned and attended, which he has spoken at with the likes of Magic Johnson, Biz Stone, and John Paul Dejoria."
− AMIR TEHRANI // CEO, NATIONAL APPAREL COMPANY
"With contagious enthusiasm, he inspired companies to think differently about how they brand by setting out a clear framework and weaving in unique industry examples."
− THINK GOOGLE BRAND SUMMIT
SASHA STRAUSS IS A FEATURED SPEAKER WITH CAL ENTERTAINMENT. For more complete information about Sasha, here is his webpage: http://www.calentertainment.com/portfoliotype/sasha-strauss/
Businesses, non-profits, universities, and faiths call on Sasha's company to help create and communicate their brand's reason to believe. Sasha Strauss is a branding industry veteran, with two decades leading brand strategy programs worldwide.
Sasha and his team advise organizations on how to tell their unique stories through branding. Their clients have included organizations like Google, Disney, Amgen, ADP, the Roman Catholic Church and the Jewish Federation, Homeboy Industries and the Boy Scouts.
Sasha Strauss speaks from two decades of experience in brand strategy and brand development for corporations, nonprofit organizations, philanthropies and universities. His unique and proven perspective on how brands should be built and communicated is the foundation for his educational pedagogy and Innovation Protocol's approach to brand development.
In addition to teaching graduate brand strategy and marketing courses as USC and UCLA, Sasha is a trusted keynote speaker for companies like Google, Nestle, LEGO and American Express. His ability to inculcate brand truth is the reason NPR, Forbes and The Wall Street Journal seek his perspective as a brand authority on topics related to market dynamics, culture, and innovation.
TESTIMONIALS
"He exudes positive energy that seems to just reverberate throughout the room. In fact, I think it was the first time we have had a speaker receive a standing ovation."
− LESLEE GAUL // DIRECTOR, NATIONAL TRAVEL CONFERENCE
"We hosted 400 CEOs and CMOs from top companies (Coca-Cola, Samsung, Loreal, P&G, Unilever, GM, Ford, etc.) Attendees were inspired with innovative thoughts on the new digital global tendencies and the future of online advertising and communications. 100% of attendees considered Sasha's conference great."
− VICTORIA SANTOS // PRODUCT EXECUTIVE, FORTUNE 100 TECHNOLOGY COMPANY
"Not only was Sasha our highest rated speaker that year, but he is the highest rated speaker in the history of the Secret Service Summit. He has an incredible style that keeps you both entertained while feverishly writing down incredible takeaways."
− JOHN DIJULIUS // PRESIDENT, INTERNATIONAL MARKETING CONFERENCE
"Sasha's speeches are some of the most popular that we offer to our MBA students and are always some of the best attended events that we have. Sasha is a natural and gifted presenter and public speaker with an extraordinary ability to engage with an audience and hold their attention. He has a great sense of humor, terrific timing and delivery, very solid and thought-provoking content."
− SUSAN DEARING // EXECUTIVE DIRECTOR, LEADING MBA PROGRAM
"A combination of subject matter mastery and a honed speaking style, make Sasha Strauss one of the most effective and powerful speakers you will ever see. His presentations are exciting, thought provoking, and engaging. He is often the highlight of the events I have planned and attended, which he has spoken at with the likes of Magic Johnson, Biz Stone, and John Paul Dejoria."
− AMIR TEHRANI // CEO, NATIONAL APPAREL COMPANY
"With contagious enthusiasm, he inspired companies to think differently about how they brand by setting out a clear framework and weaving in unique industry examples."
− THINK GOOGLE BRAND SUMMIT
SASHA STRAUSS IS A FEATURED SPEAKER WITH CAL ENTERTAINMENT. For more complete information about Sasha, here is his webpage: http://www.calentertainment.com/portfoliotype/sasha-strauss/
RISE OF THE HEROGEN
BRANDING IN THE NEW NORMAL
This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a cacophonous explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.
This seminar discusses how a confluence of technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Everything will be on the table,...
BRANDING 101
PERSONAL BRANDING
Products are brands. Services are brands. And yes, people are brands. You are your own brand steward-you decide who you matter to and why. You control how you're perceived by those you know and those you've yet to meet.
During this session, we'll discuss how branding applies to individuals and how you can build your own, personal, influential identity.
NATION BRANDING
As the internet brought the world closer together, governments supported by tourism revenue took a bold stance-they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination.
Well, it worked for a little while, but now almost all tourism economies advertise their stories. Destination branding isn't nation branding though. Destination branding is marketing on behalf of a single industry: tourism. Nations deserve an identity...
B2B ENGAGEMENT
Branding isn't just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector-firms such as Cisco Systems, Intel, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are challenging the perception that B2B companies must have serious, restrained personalities.
We'll show you how to use branding to make your firm...
BRANDS & SOCIAL MEDIA
Your grandmother's on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stayed up on small town politics through Twitter. There's no way around it-social media is here to stay. It's not only the communication medium of choice; it's the connector of global consumers. Product enthusiasts in Japan are sharing how-to videos with pen pals in Italy. Gamers build global clans of fellow players, unified by their digital identities alone. Teachers assign homework...
STARTUP BRANDING
Startups can be sexy, but they can also be extremely stressful. They require a very calculated and timely brand strategy-too much too soon screams superficial, too little too late results in missed growth opportunities. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands.
This session is right for any startup leader, entrepreneur,...
NON-PROFIT BRANDING
While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically, nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable. The Susan G. Komen Foundation, Share our Strength, Product (RED)-these organizations found their way to fame and funding through strong, creative and consumer-centric branding.
This seminar will share proven...
