James Bullbrook
I use over 20 years of experience in political communication to demonstrate how anyone who needs to reach an audience can do it more effectively.
There's an old truism in politics: it's not what you say, it's what they hear. Or, put another way, the act of communicating does not mean you have communicated.
That's an inconvenient but potent truth, and embracing it can elevate your communication efforts regardless of message or audience. Using case studies of successful and not-so-successful communication vehicles, I demonstrate the steps you need to take to effectively connect with your key audiences and move them from where they are to where you need them to be.
When I'm not analysing communication, I'm working in it. I've spent the last couple of decades writing speeches for leaders in the public and private sectors. Public speaking is our oldest form of mass communication and still one of the most effective. I work with clients to give voice to their motives and values in a way to resonates with a room long after they've left the podium.
I use over 20 years of experience in political communication to demonstrate how anyone who needs to reach an audience can do it more effectively.
There's an old truism in politics: it's not what you say, it's what they hear. Or, put another way, the act of communicating does not mean you have communicated.
That's an inconvenient but potent truth, and embracing it can elevate your communication efforts regardless of message or audience. Using case studies of successful and not-so-successful communication vehicles, I demonstrate the steps you need to take to effectively connect with your key audiences and move them from where they are to where you need them to be.
When I'm not analysing communication, I'm working in it. I've spent the last couple of decades writing speeches for leaders in the public and private sectors. Public speaking is our oldest form of mass communication and still one of the most effective. I work with clients to give voice to their motives and values in a way to resonates with a room long after they've left the podium.
Building the Bridge is Just the Beginning
Communicators are bridge builders. You work to get people from Point A to Point B - from where they are to where you need them to be.
But building the bridge is just the beginning of your work. In public relations, it's not about what you say. It's about what the audience hears - and where that message leads them. Nowhere is that more true than in political communication, where success is easy to measure: if your candidate wins, you've succeeded. If they lose, you've...
Employee Communication: Just Tell It to Me Straight
When organizations speak to their most important audience - their employees - they are far too often taking them though a house filled with the ghosts of Management Babble Past.
If they had the freedom to say it, every member of your team would make a simple request: "Just tell it to me straight."
People have incredibly well-tuned nonsense detectors, and they are inundated with communication from morning to night. They would much rather not be spoken to at all than be spoken...
