Bill Bradley

Inarguably one of the most inspiring versatile extreme endurance athletes of our time, Bill Bradley undertakes the most challenging endurance sporting events in the world. Bradley craves improbable challenges set against nature's unforgiving scenarios. The average age of an extreme endurance athlete is 35 years old. Bradley, now 55, stands alone yet he continues to take on grueling events around the world and continues to amaze his fans with many completions.

Bradley was the successful owner of 17 video/game rental stores that went bankrupt in 2005. With my bankruptcy, I lost my identity as one of the top independent video retailers in the country," (2001 Video Retailer of the Year). "That loss and the devastating divorce that I experienced during the same time decimated me. I could not look people in the eyes. Through my challenges as an athlete, I have regained my identity through pushing myself to go further and further!"

For Bradley, an average event is a 100-mile foot race. To date, he set a world record running the Grand Canyon 7xs rim to rim crossings totaling 167.3 miles with over 42,000' of climbing elevation and temps reaching 114 F; he has finished a Triple Ironman (composed of a 7.2-mile swim, a 336-mile bike ride and a 78.6-mile run); the Race Across America Marathon (RAAM), a 3,000-mile bike race from Oceanside, California to Annapolis, Maryland; the Furnace Creek 508 mile bike race through Death Valley and the Susitna 100, a 100-mile run across the frozen Alaskan tundra while pulling a 40-pound sled filled with survival gear. He ran 199 miles with an added 1.2 mile swim under the Golden Gate Bridge at the 100 mile mark, swam 17 miles in the English Channel without a wetsuit or breaks and climbed 14,000 ft. up the coldest mountain in the world, Alaska's Mt. Denali. As if all of this were not enough to quench his passion to be challenged, Bill Bradley pushes onward. In 2010 he became the 24th person to run and complete the 292 mile Double Badwater Ultramarathon with a Mt. Whitney summit in record setting temperatures reaching 135 degrees, earning him the name "EPIC" Bill Bradley.
Bradley has a special kind of courage, one that faces a great deal of uncertainty. His trademark motto, Show Up and Suffer allows him to conquer fear and push to new lengths. He stretches the bounds of what one human can possibly do creating a benchmark for others to see beyond. Bradley states, "I can never think about quitting, ever."