Michael Wood
The co-founder of 747 Insights, a boutique research firm specializing in understanding generations, Michael is a sought-after generational expert, researcher and public speaker. Over the course of his career, he has helped hundreds of the world's leading brands, organizations, colleges and universities better understand, manage and connect with the ever-changing youth market and the people in their lives.
Before starting 747 Insights, Michael was a partner at TRU for nearly 17 years. He has presented to and consulted with many companies, including: Abercrombie & Fitch, Adidas, Allstate, American Express, AT&T, Aveda, Coca-Cola, Disney, ESPN, Estee Lauder, Footlocker, Gap, Google, Hewlett Packard, JCPenney, Johnson & Johnson, Kimberly Clark, Leo Burnett, MTV, Mastercard, Microsoft, Nike, NFL, Neutrogena, New Balance, Nintendo, Nordstrom, Pepsi, Procter & Gamble, Puma, Sodexo, Sony, T-Mobile, Target, Toyota, Vans, Visa, and many others.
Michael also is a frequent keynote speaker at many industry and special events, including those for the National Restaurant Association, Surf Industry Manufacturers Association, National Association of College Stores, the American Beverage Association, the National Association of Chain Drug Stores, the National Apartment Association, the National Association of College Auxiliary Services, the National Credit Union Association, Consumer-Electronics Association, Outdoor Industry Association, Arthur Page Society and the Food Marketing Institute. He has addressed audiences at conferences including Teen Power, Talking to Teens, and MTV India's Brand Equity Forum in Bombay. He also has been a guest lecturer at Harvard Business School and Northwestern University's Kellogg Business School.
Michael has been widely quoted on youth-marketing issues, appearing in USA Today, Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age and on CBS, CNN, CNBC, NPR, and countless more publications and electronic media.
Michael began his career in market research at Levi Strauss & Company in Brussels, Belgium. Michael has a Masters degree in International Marketing from Boston University and a Bachelors degree in Marketing from the University of Alabama.
The co-founder of 747 Insights, a boutique research firm specializing in understanding generations, Michael is a sought-after generational expert, researcher and public speaker. Over the course of his career, he has helped hundreds of the world's leading brands, organizations, colleges and universities better understand, manage and connect with the ever-changing youth market and the people in their lives.
Before starting 747 Insights, Michael was a partner at TRU for nearly 17 years. He has presented to and consulted with many companies, including: Abercrombie & Fitch, Adidas, Allstate, American Express, AT&T, Aveda, Coca-Cola, Disney, ESPN, Estee Lauder, Footlocker, Gap, Google, Hewlett Packard, JCPenney, Johnson & Johnson, Kimberly Clark, Leo Burnett, MTV, Mastercard, Microsoft, Nike, NFL, Neutrogena, New Balance, Nintendo, Nordstrom, Pepsi, Procter & Gamble, Puma, Sodexo, Sony, T-Mobile, Target, Toyota, Vans, Visa, and many others.
Michael also is a frequent keynote speaker at many industry and special events, including those for the National Restaurant Association, Surf Industry Manufacturers Association, National Association of College Stores, the American Beverage Association, the National Association of Chain Drug Stores, the National Apartment Association, the National Association of College Auxiliary Services, the National Credit Union Association, Consumer-Electronics Association, Outdoor Industry Association, Arthur Page Society and the Food Marketing Institute. He has addressed audiences at conferences including Teen Power, Talking to Teens, and MTV India's Brand Equity Forum in Bombay. He also has been a guest lecturer at Harvard Business School and Northwestern University's Kellogg Business School.
Michael has been widely quoted on youth-marketing issues, appearing in USA Today, Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age and on CBS, CNN, CNBC, NPR, and countless more publications and electronic media.
Michael began his career in market research at Levi Strauss & Company in Brussels, Belgium. Michael has a Masters degree in International Marketing from Boston University and a Bachelors degree in Marketing from the University of Alabama.
Generation Nation: Making Sense of America Today
There's no doubt that America is changing -- a combination of shifting demographics, consumer needs and expectations.
In order to remain fresh and relevant, marketers need to re-frame how they think about and connect with consumers of all ages and better understand each generation's inherent values and attitudes.
Sharing insights from the pioneering new study--Generation Nation-- Michael Wood's session will provide much-needed generational insight, clarity, and a...
The Millennial Mindset and Beyond
The Millennial mindset is being embraced by other generations, particularly the next wave of young consumers - Generation Z. So how do you make sense of...
