Jim Lukaszewski

Jim Lukaszewski

ABC, Fellow IABC; APR, Fellow PRSA; BEPS

MN, US
One of America's most visible corporate go-to people for senior executives in times of crisis, Lukaszewski is an internationally recognized speaker, bestselling author, and is America's Crisis Guru®.

For 46 years, Lukaszewski has helped troubled leaders in organizations large and small. He speaks to and reaches thousands of PR professionals and leaders monthly through his various publications, newsletters, and webinars, through a wide variety of local, statewide, national, and international organizations and associations. His goal is to help managers build, rebuild or reestablish trust in adversely affected organizations, their cultures and the communities affected.


From the C-suite to entry-level professionals, Jim is known for his sensible, constructive, and principled perspectives on corporate communications and serious institutional issues. His highly focused and actionable approaches to reducing crises make Jim's ideas, strategies, and concepts for action permanent resources for those who hear him and work with him.


His diverse audiences include professional communicators, business groups, state and federal government agencies at all levels, U.S. military services, DINFOS, and intelligence agencies, law enforcement, chemical industries, trade and professional associations, large businesses, extractive industries, transportation, healthcare and insurance groups, academia and more.


Lukaszewski has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action, activist opposition, and their own professional survival.


Throughout his career, beginning in 1974, Lukaszewski's skills, knowledge, ability and professional leadership have been recognized continuously. An accredited member and fellow of the International Association of Business Communicators (IABC) and of the Public Relations Society of America (PRSA), he served for 22 years on the PRSA's Board of Ethics and Professional Standards (BEPS) and is now its first Emeritus member.


He was an adjunct associate professor of business management and communications in the Marketing and Management Institute of the New York University's School of Continuing and Professional Studies, and a guest lecturer at Columbia University. He is the recipient of both Ball State University's National Public Relations Achievement Award and the Patrick Jackson Award for Distinguished Service to PRSA. He is also recognized by the Public Affairs, Government and Military Section of PRSA with the Lloyd B. Dennis Award. He is recognized by PR News and Trust Across America with both organizations' respective Lifetime Achievement Awards. He has also been inducted into the Ball State University Public Relations Hall of Fame.


He served as a crisis communications advisor to the International Disaster Advisory Committee, Agency for International Development, and Office of U.S. Foreign Disaster Assistance, early in his career. He was a civilian advisor to the United States Marine Corps and he lectured annually at their East Coast Commander's Media Training Symposium from 1987-2009. He was also a participant for many years in the Brigadier General Selectee Orientation Conference.


His biography has appeared in more than 30 editions of various Who's Who annual editions; he has been recognized for lifetime achievement in his profession by many of the major public relations organizations in the United States. His 15 books and hundreds of articles, monographs, and dozens of webinars have informed the public relations profession for decades. Wherever you study public relations on the planet, you'll read something or see something from or by Jim Lukaszewski.

For 46 years, Lukaszewski has helped troubled leaders in organizations large and small. He speaks to and reaches thousands of PR professionals and leaders monthly through his various publications, newsletters, and webinars, through a wide variety of local, statewide, national, and international organizations and associations. His goal is to help managers build, rebuild or reestablish trust in adversely affected organizations, their cultures and the communities affected.


From the C-suite to entry-level professionals, Jim is known for his sensible, constructive, and principled perspectives on corporate communications and serious institutional issues. His highly focused and actionable approaches to reducing crises make Jim's ideas, strategies, and concepts for action permanent resources for those who hear him and work with him.


His diverse audiences include professional communicators, business groups, state and federal government agencies at all levels, U.S. military services, DINFOS, and intelligence agencies, law enforcement, chemical industries, trade and professional associations, large businesses, extractive industries, transportation, healthcare and insurance groups, academia and more.


Lukaszewski has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action, activist opposition, and their own professional survival.


Throughout his career, beginning in 1974, Lukaszewski's skills, knowledge, ability and professional leadership have been recognized continuously. An accredited member and fellow of the International Association of Business Communicators (IABC) and of the Public Relations Society of America (PRSA), he served for 22 years on the PRSA's Board of Ethics and Professional Standards (BEPS) and is now its first Emeritus member.


He was an adjunct associate professor of business management and communications in the Marketing and Management Institute of the New York University's School of Continuing and Professional Studies, and a guest lecturer at Columbia University. He is the recipient of both Ball State University's National Public Relations Achievement Award and the Patrick Jackson Award for Distinguished Service to PRSA. He is also recognized by the Public Affairs, Government and Military Section of PRSA with the Lloyd B. Dennis Award. He is recognized by PR News and Trust Across America with both organizations' respective Lifetime Achievement Awards. He has also been inducted into the Ball State University Public Relations Hall of Fame.


He served as a crisis communications advisor to the International Disaster Advisory Committee, Agency for International Development, and Office of U.S. Foreign Disaster Assistance, early in his career. He was a civilian advisor to the United States Marine Corps and he lectured annually at their East Coast Commander's Media Training Symposium from 1987-2009. He was also a participant for many years in the Brigadier General Selectee Orientation Conference.


His biography has appeared in more than 30 editions of various Who's Who annual editions; he has been recognized for lifetime achievement in his profession by many of the major public relations organizations in the United States. His 15 books and hundreds of articles, monographs, and dozens of webinars have informed the public relations profession for decades. Wherever you study public relations on the planet, you'll read something or see something from or by Jim Lukaszewski.

Ethical and Unethical Crisis Management

What's in this course for you? 
1. Understand the nature of top level decision making, including intentional mistakes by leaders and managers.
2. Understand the behaviors that cause so much disruption during crisis response.
3. Empathy and apology strategies: the two most powerful concepts when victims are created. Fail here and your response fails and your replacement gets crushed. Learn the most crucial crisis response strategy.
4. Nine steps to...
Educational / InformativeInspirational / Life-changing

Crisis Proofing Your Organization (and Your Career)

Reflecting Jim's 40+ years in crisis management and sensibly and powerfully talk about the imperative of readiness for adversity, as opposed to crisis management (which irritates bosses) 

What's in this course for you? 

1. Learn a far simpler and more powerful definition of crisis situations. 
2.Apply
 

 Understand the intentional misbehaviors that cause a problem to become a crisis. 
3. Jim's Wisdom:...

Educational / InformativeInspirational / Life-changing

The Decency Code: Building a Decency Driven Workplace Culture

Based on Lukaszewski and his co-author Steve Harrison's new book, The Decency Code: The Leader's Path to Building Integrity and Trust 

What's in this course for you? 

1. What decency looks like: The Decency Manifesto 
2. The truth about employee engagement. 
3. Understanding the power of small decencies. 
4. The business case for decency. 
5. Issues where decency and integrity count the most; layoffs,...

Educational / InformativeInspirational / Life-changing

Becoming A Trusted Strategic Advisor

Based on Lukaszewski's Jossey Bass bestseller, Why Should the Boss Listen to You? The Seven Habits of a Trusted Strategic Advisor, The Trusted Strategic Advisor Manifesto, and his forthcoming book How to Become a Number One Number Two in Your Organization and Career. 

What's in this course for you? 

  1. Do you have what it takes to become a trusted strategic advisor? 
  2. How to be more influential, powerful, and...
Educational / InformativeInspirational / Life-changing

Bringing Out the Best in Your Company

An interesting and powerful discussion of the key attributes of the best organizations using a unique seven ingredient template approach to guide your organization to be the best it can possibly be. The best core concepts; the best core ethical principles; the best code of integrity on learning inappropriate behaviors; handling ethical dilemmas and difficult issues; best people, best products, best relationships, best work, best practices.
Educational / InformativeInspirational / Life-changing

The Ethical Expectations of Leadership

Leaders must implicitly and explicitly recognize the ethical expectations by everyone inside and outside the organization. Focus groups, polls and interviews reveal a powerful list of ethical expectations, including truth-finding, raising tough questions, teaching by parable, vocalizing values and ideals, walking the talk, ethical enforcement, finding ethical pathways, being a model for ethical behavior and making values more important than profits.
Educational / InformativeInspirational / Life-changing

Say What You Mean, Mean What You Say (Communicating Intentionally)

How to develop a viable, doable, achievable and useful communications strategy. The eight crucial ingredients of an important, sensible and compassionate organizational communication strategy: Candor, Openness, Truthfulness, Responsiveness, Transparency, Engagement, Destiny Management, Empathy/Apology.

Educational / InformativeInspirational / Life-changing