
Terry Lancaster
I've worked with thousands of successful salespeople and entrepreneurs, offering proven strategies for making the cash register ring. I've been there, done that and I've got the scars to prove it.
My book BETTER! Self Help For The Rest Of Us is an Amazon #1 Best Seller with glowing reviews from around the world thanking me for the understandable, actionable, life-changing ideas and stories. I am a contributing writer for Forbes, The Good Men Project, and Dealer Marketing.
I've spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.
I only take the stage to do two things: change lives and chew gum. And I'm all out of gum.
Some speakers like to brag that they train the trainers; well, I close the closers.
As the VP of Making Sh!t Happen for Instant Events Automotive Advertising, I've sold to the toughest negotiators in the world, car dealers, and produced the biggest, loudest, most attention grabbing ads in the history of big, loud, attention grabbing ads for dealerships from Moose Jaw to Miami, most of the time working from home in my underwear.
Born and raised in Nashville, TN, I have a degree in English/Journalism from Tennessee Technological University, where I learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. While all of that may make me sound MacGyver cool, it hasn't come in handy much since graduation.
Along with Mary, my wife of 29 years, we are the proud parents of three daughters and I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
I've worked with thousands of successful salespeople and entrepreneurs, offering proven strategies for making the cash register ring. I've been there, done that and I've got the scars to prove it.
My book BETTER! Self Help For The Rest Of Us is an Amazon #1 Best Seller with glowing reviews from around the world thanking me for the understandable, actionable, life-changing ideas and stories. I am a contributing writer for Forbes, The Good Men Project, and Dealer Marketing.
I've spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.
I only take the stage to do two things: change lives and chew gum. And I'm all out of gum.
Some speakers like to brag that they train the trainers; well, I close the closers.
As the VP of Making Sh!t Happen for Instant Events Automotive Advertising, I've sold to the toughest negotiators in the world, car dealers, and produced the biggest, loudest, most attention grabbing ads in the history of big, loud, attention grabbing ads for dealerships from Moose Jaw to Miami, most of the time working from home in my underwear.
Born and raised in Nashville, TN, I have a degree in English/Journalism from Tennessee Technological University, where I learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. While all of that may make me sound MacGyver cool, it hasn't come in handy much since graduation.
Along with Mary, my wife of 29 years, we are the proud parents of three daughters and I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
ZERO TO HERO: Building Your Personal Brand, Finding Your Authentic Voice And Telling The Tale Of You
People buy from people they know, like and trust. This program will help you build an army of potential buyers who know, like and trust you BEFORE they've ever even met you.
You will become equipped to set yourself apart from the competition, develop deeper more meaningful relationships with your customers and attract greater opportunities.
We were always taught that you never get a second chance to make a...
BETTER! How To Sell More Stuff, Make More Money & Grow Your Business AUTOMATICALLY
Your sales force will leave with their brains literally rewired for success by learning how to:
- Develop BETTER! Sales Habits
- Create BETTER! Customer Relationships
- Build A BETTER! Business By Building A BETTER!...


