Andy Crestodina
Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the last 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a favorite speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.
Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.
- Top-rated speaker at Content Marketing World and several other national marketing conferences
- Forbes Top 10 Online Marketing Experts to Watch in 2015
- Entrepreneur Magazine Top 50 Marketing Influencer in 2016
- Mentor at 1871, the #1 incubator in the US
- Adjunct Professor of Digital Marketing at Loyola University
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, available everywhere.
Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the last 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a favorite speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.
Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.
- Top-rated speaker at Content Marketing World and several other national marketing conferences
- Forbes Top 10 Online Marketing Experts to Watch in 2015
- Entrepreneur Magazine Top 50 Marketing Influencer in 2016
- Mentor at 1871, the #1 incubator in the US
- Adjunct Professor of Digital Marketing at Loyola University
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, available everywhere.
Fortune and Glory: How to Make Friends, Rank High and Get Famous Online
You know who they are. They're always getting quoted somewhere. They're getting mentioned in the press and they're ranking on page one of Google. How did they do it?
This session goes straight to the heart of online networking, which is the key to social media, PR and search rankings. Andy will outline a step-by-step process for driving traffic directly (through press mentions and social media) and indirectly...
Analytics for Content Marketers: Insights and Actions from 13 Reports
The majority of websites use Google Analytics. It's ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis.
Most marketers are using Analytics wrong.
In this lesson, we'll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
- Reporting vs. Analysis: How most marketers get Analytics...
Search Engine Optimization Masterclass
From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
After attending this session, you'll know how to:
- Pick Your Battles: Find the phrases that you can win for
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Indicate Relevance: Use keywords in ways that show you're the real thing
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Neuromarketing and Content Marketing: How to Connect Directly to Visitors Brains
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, we'll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
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Herds, halos and the science of social proof
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Context, contrast and color
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Content, Conversions and Lead Generation
Content. It's why they visit and why they convert (or don't). Content is part of every step in your funnel. So how's it working on your site? How can you measure the impact of your content? How can you create content that converts visitors into leads?
Let's analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. Together, we'll discover:
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Which topics attract visitors and deepen...
