Tracy Chamberlain Higginbotham

Tracy Chamberlain Higginbotham is the Founder and President of Women TIES, LLC (Women Together Inspiring Entrepreneurial Success) a company specializing in promoting, publicizing and uniting women entrepreneurs and their companies online and in person in order to cultivate strong economic relationships to advance their companies and eradicate pay inequality.

In 1995, Tracy created her first company – Five Star Events – an events management company she ran for 15 years.  In 2005, Tracy embraced her passion for supporting other women entrepreneurs and established her second company, Women TIES, LLC, to create a stronger geographic buying network for women business owners across New York.

In 2011, Tracy created a division of Women TIES called the “Women’s Athletic Network” which promotes athletic events for women entrepreneurs to participate in, train for or support as spectators. Higginbotham pledged in 2022 to try every sport once in her lifetime and includes other women in her adventures.

From 2017-2018, Tracy was contracted by 261 Fearless, Inc., a global running organization started by running icon Kathrine Switzer, to help them grow across North America in the position of  261 Fearless North America Leader.  She transitioned from that position into Head of Club Promotional Outreach in North America. Higginbotham’s passion for helping global women increased during this time.  

Higginbotham is a 1986 graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration and post graduate studies in Business Management.

Tracy’s dedication to supporting women entrepreneurship was recognized by the Small Business Administration twice – once in 2005 and again in 2011 when she received the Region II "Women Owned Business Champion Award." The Women Business Champion award is given to someone for their significant contributions as an outstanding small business person and for dedicated support of small business.

Higginbotham has received numerous awards including: the WCNY “Women Who Make America Award,” Zonta Crystal Ball Award, Women in Business Award, 25 Women in Leadership Award, the Girl Scouts "The 100" who Inspire Girls to Achieve and Lead, 40 Under 40 Award, and the SUNY Oswego Alumni Association Community Service Award.

Higginbotham was an Advisory Board Member of the State University of New York at Oswego School of Business and Board Member of the Upstate Women's Business Center in Utica from 2005-2020.

She was the columnist of the Syracuse Post Standard’s “Ask the Entrepreneur” column for 11 years from 2001-2012. She has produced an inspirational e-newsletter for women entrepreneurs from 2005 to 2021. She is also the Past Chairwoman of the 40 Below Emerging Entrepreneurs Program; and Past Public Relations Co-Chair of the Women's Fund of New York.

Higginbotham is also a published writer of “Under the Rose-Colored Hat” and inspirational short stories and articles in several national publications and books, including the 2009 “Chicken Soup for the Soul: Power Moms” and the 2019 “Chicken Soup for the Soul: Running for Good.”