James Lawrence
An expert in pushing limitations, breaking barriers, and accomplishing the impossible. James helps others shift their mindset and reach their goals by sharing his journey.
You’ve surely heard of an Ironman; 2.4-mile swim + 112-mile bike + 26.2-mile run. In 2012, James did 30 of those in one year.That put him in the Guinness Book of World Records. In 2015, he went further. He completed The 50-50-50; 50 Ironman distance triathlons, in 50 consecutive days, in 50 different states... all while raising money to combat childhood obesity. That astounding accomplishment is the subject of the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50.
But that wasn’t enough. In 2021, he did the unimaginable. This time, he completed THE CONQUER 100, 100 Ironman distance triathlons, in 100 consecutive days! That’s140.6 miles per day, every day, for 14 straight weeks, for a total of 14,060 miles! This time he raised money to combat sex trafficking. The documentary The Conquer 100 debuts in December of 2022.
In between his triathlon feats of strength, James has summited Mt. Kilimanjaro on a bicycle, completed the Fiji Eco-Challenge, the Race Across America, and Norseman World Championship, as well as a 235-mile run across Greece
You’ve surely heard of an Ironman; 2.4-mile swim + 112-mile bike + 26.2-mile run. In 2012, James did 30 of those in one year.That put him in the Guinness Book of World Records. In 2015, he went further. He completed The 50-50-50; 50 Ironman distance triathlons, in 50 consecutive days, in 50 different states... all while raising money to combat childhood obesity. That astounding accomplishment is the subject of the critically acclaimed Amazon Prime documentary; Iron Cowboy | The Story of the 50.50.50.
But that wasn’t enough. In 2021, he did the unimaginable. This time, he completed THE CONQUER 100, 100 Ironman distance triathlons, in 100 consecutive days! That’s140.6 miles per day, every day, for 14 straight weeks, for a total of 14,060 miles! This time he raised money to combat sex trafficking. The documentary The Conquer 100 debuts in December of 2022.
In between his triathlon feats of strength, James has summited Mt. Kilimanjaro on a bicycle, completed the Fiji Eco-Challenge, the Race Across America, and Norseman World Championship, as well as a 235-mile run across Greece
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