Jim Nowakowski
M.A.
IL, USJim has been a business strategist, speaker, and author since starting his company in 1990. His business experience, along with his dynamic presentation style, is a key reason why companies utilize his firm for marketing and marketing communications. Jim presents business ideas in a variety of formats, including trade shows, webinars and in-company presentations to professionals, including architects, designers, and showroom managers. In his eight recently published Survival Guides which are available from Interline (guides.interlinegroup.com), Jim provides a comprehensive strategic platform that helps transform management teams using proven basics of marketing and advertising. A respected thought leader, Jim's experience in business strategy and growing his business to a 25-person firm has formed the basis of his presentations that challenge other business owners to excel. His ad agency experience, combined with real-world client growth, brings a unique point of view to companies facing the issues brought about by today's economy.
Specialties: Advertising, strategy development, problem solving.
Jim has been a business strategist, speaker, and author since starting his company in 1990. His business experience, along with his dynamic presentation style, is a key reason why companies utilize his firm for marketing and marketing communications. Jim presents business ideas in a variety of formats, including trade shows, webinars and in-company presentations to professionals, including architects, designers, and showroom managers. In his eight recently published Survival Guides which are available from Interline (guides.interlinegroup.com), Jim provides a comprehensive strategic platform that helps transform management teams using proven basics of marketing and advertising. A respected thought leader, Jim's experience in business strategy and growing his business to a 25-person firm has formed the basis of his presentations that challenge other business owners to excel. His ad agency experience, combined with real-world client growth, brings a unique point of view to companies facing the issues brought about by today's economy.
Specialties: Advertising, strategy development, problem solving.
Staying In Front of Your Customer Strategic Planning
Learning Objectives: During this course:
1. Participants will begin by reviewing business/marketing basics.
2. Participants will examine strategic disciplines.
3. Participants will evaluate...
Making More Sense of Social Media
Learning Objectives: During...
How to Target and Hit the Right Customers
Description: Designed especially for today's executives in a difficult economy, this course brings together proven tactics that will help increase sales. Specifically, it will empower you by "taking control" of finding new customers and nurturing them. It all begins with control and understanding of how customers and prospects consume, create and distribute information. Then, it shows you your role in that three-part dance, and how to find, attract and nurture new...
Staying in Front of Your Customers: Advertising
Description: The program will discuss how architects, designers, and other professionals can get a better understanding of the market today in regards to servicing their customers with advertising. You will gain a better understanding of the different types of advertising tools to keep your services forefront to your customers.
Learning Objectives: During this course:
- Participants will begin by reviewing business basics and relationship to...
Staying in Front of Your Customers within 667 Exabytes
Description: The program will discuss how businesses can get a better understanding of the market today in regards to servicing their customers within the digital disruption going on. You will gain a better understanding of the different types of tools available to keep your services relevant, and of your own value in the scheme of business today.
Learning Objectives: During this course:
1. Participants will review business basics and how the basics never change...
What End Users Want
Description: Designed especially for today's executives in a difficult economy, this course brings together proven tactics that will help increase sales and reach new customers. It focuses on presenting the results of comprehensive research that surveyed end users in facilities - the people who hire architects and engineers. The results will stimulate thinking for the professional firm, and help them shape their presentations to gain new business and retain current...
