Hilary Howes

Hilary Howes

CMGMD, US
Event Industry Authenticity Evangelist - Empowering Planners to communicate in live design.

A well-rounded marketing professional with extensive background in construction, brand marketing, business development, and creative sales. The through-line of this career is memory-making. Starting as a set and lighting designer expressing stories visually for performance, to marketing retail environments that assure and engage, next developing photography and graphics that inspire for exhibits, advertising, and art, then creating impact-full environments for trade shows, events and exhibits on a national scale, marketing fabric structures to industry leaders, developing business for entertainment fabric and most recently creating brand experiences for award shows, galas, fundraisers, and incentive events.

A well-rounded marketing professional with extensive background in construction, brand marketing, business development, and creative sales. The through-line of this career is memory-making. Starting as a set and lighting designer expressing stories visually for performance, to marketing retail environments that assure and engage, next developing photography and graphics that inspire for exhibits, advertising, and art, then creating impact-full environments for trade shows, events and exhibits on a national scale, marketing fabric structures to industry leaders, developing business for entertainment fabric and most recently creating brand experiences for award shows, galas, fundraisers, and incentive events.

Event Design - Art with a Strategy

How do you move from decorating (making your event look good) to designing (supporting your goals with the environment of your event)? Theme parks, Retail, and Exhibits have raised the bar on how people learn and are affected by their environments. These are lessons that you can use strategically to work with your creatives and get the outcomes you really want with the 'hidden persuaders that these other industries use routinely. See case studies of the process and then watch as a few...
Audience ActivityEducational / Informative

Transforming Love

To help Catholics and non-Catholics get a better understanding of transgender people and issues from the perspectives of both science and faith. The goal is to dispel myths and stereotypes about transgender people by gaining sound information from the scientific community and from the life story of a transgender person. The transgender experience will also be explored in the light of faith and spirituality. The day includes presentations on gender identity development, personal...

Inspirational / Life-changing