Author, Consultant and Keynote Speaker Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the Amazon Hot New Release in multiple business categories, The Membership Economy. She coined the popular business term "Membership Economy", which is now being used by organizations and journalists around the country and beyond..
Her clients have included large organizations like Netflix, SurveyMonkey and The Mail Newspapers, professional societies like the AICPA, National Restaurant Associaton and American Geophysical Union, as well as dozens of venture-backed SaaS and Subscription companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.
Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Recent speaking engagements include Vistage Executive Summit 15, Totango's Customer Success Conference, Gainsight's Pulse Conference, and Zuora's Subscribed Conference. She has also been invited to speak at annual events for the American Moving and Storage Association, the American General Contractors Association, and AICPA CPA/SEA Interchange, as well as numerous Sales Conferences for corporate clients.
Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
Author, Consultant and Keynote Speaker Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the Amazon Hot New Release in multiple business categories, The Membership Economy. She coined the popular business term "Membership Economy", which is now being used by organizations and journalists around the country and beyond..
Her clients have included large organizations like Netflix, SurveyMonkey and The Mail Newspapers, professional societies like the AICPA, National Restaurant Associaton and American Geophysical Union, as well as dozens of venture-backed SaaS and Subscription companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.
Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Recent speaking engagements include Vistage Executive Summit 15, Totango's Customer Success Conference, Gainsight's Pulse Conference, and Zuora's Subscribed Conference. She has also been invited to speak at annual events for the American Moving and Storage Association, the American General Contractors Association, and AICPA CPA/SEA Interchange, as well as numerous Sales Conferences for corporate clients.
Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
The Membership Economy
- senior management
- sales teams learning to sell on a subscription...
How the Membership Economy is Changing Everything
Beyond Subscriptions: Best Practices in Building Loyalty & Community
- Beyond Subscriptions: Best Practices in Building Loyalty & Community
The 7 Principles of the Membership Economy
- The 7 Principles of the Membership Economy
Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth
- Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth
How the Membership Economy is Changing Customer Expectations
- How the Membership Economy is Changing Customer Expectations
7 recommend Robbie
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SUBTA The Subscription Trade Association
On-Site
M.L., Programming Director, SUBTA The Subscription Trade Association
Thank you for setting the bar so high, Robbie.
OceanX
On-Site
G.R., CEO, OceanX
Robbie knows more about membership and subscription models than anyone I know.
National Restaurant Association
On-Site
D.S., CEO, National Restaurant Association
Robbie is a unique talent — She is a 'bridge' and 'translator' and she brings strong business acumen to the emerging engagement/membership economy. She is consistently insightful and amazingly intellectually curious. Robbie is generous in sharing her perspectives and she has a wonderful and enviable ability to synthesize complex conditions into actionable steps.
Entomological Society of America
On-Site
D.G., Executive Director, Entomological Society of America
Robbie is the Sun Tzu of membership: she knows all the tactics, is a master of strategy, and can infuse your mission with the underpinning philosophy of membership that creates favorable conditions for scaling up. I highly recommend her as a speaker and consultant.
Electronic Retailing Association
On-Site
J.C., CEO, Electronic Retailing Association
Robbie's insight on membership changed my paradigm. She immediately identified a key factor that unlocked major insight for me that I have since leveraged. Robbie's experience with private sector membership models is invaluable to those of us managing not-for-profit membership organizations.
American Geophysical Union
On-Site
C.M., CEO, American Geophysical Union
Robbie Kellman has deep understanding of how the meaning of membership is transforming private sector companies and what that means for both the for profit and non profit world. She can bring that expertise to bear on unique membership issues facing the private and non profit sectors.
Stanford Graduate School of Business
On-Site
R.B., Director of Alumni Relations, Stanford Graduate School of Business
Thanks again for putting together such a wonderful program yesterday. I spoke to so many alums who thought it was a knockout panel, and I quite agree. We are lucky to have you!
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