Felix Palau
Felix Palau is responsible for designing and ensuring the deployment of the brand strategy across more than 45 markets. Additionally, he sets and manages the brand ambition, objectives and Key Performance Indicators (KPIs) for the region to maximize top line growth. Prior to that Felix was vice president of marketing for Tecate, Tecate Light, Indio and Bohemia, at Heineken USA, leading the overarching brand strategy, including communication platforms, pricing and packaging.
Work experience with Senior management in alcoholic drinks in Mexico, Brazil, Central and North America.
Specialties:- Marketing - Category / Portfolio Strategy
- Brand Strategy
- Communication Strategy
- Market research and insight generation.
Felix Palau is responsible for designing and ensuring the deployment of the brand strategy across more than 45 markets. Additionally, he sets and manages the brand ambition, objectives and Key Performance Indicators (KPIs) for the region to maximize top line growth. Prior to that Felix was vice president of marketing for Tecate, Tecate Light, Indio and Bohemia, at Heineken USA, leading the overarching brand strategy, including communication platforms, pricing and packaging.
Work experience with Senior management in alcoholic drinks in Mexico, Brazil, Central and North America.
Specialties:- Marketing - Category / Portfolio Strategy
- Brand Strategy
- Communication Strategy
- Market research and insight generation.
