Sam Capra
As a Business Development & Thought Leadership Executive, Sam is committed to bringing customer engagement to the forefront as a critical marketing strategy. He works with some of the largest brands in the Southeast to create consistent and engaging customer focused conversations across omni-channel touch points in real time. Sam is driven to give his clients the expert insight and guidance they need to develop strategies and implement programs that drive long-term engagement and stronger customer relationships.
Sam has significant experience in selling, designing and implementing data-driven, omni-channel customer engagement communication programs. He received his start in marketing while at Salesforce, leading the Marketing Cloud platform business development efforts for much of the Southeast. Sam worked with some of the largest brands in the US developing a holistic marketing approach across social, mobile and web for a true single view of the customer.
Currently Sam heads up Business Development and Thought Leadership for Thunderhead throughout the Southeast, parts of the Northeast and MidWest. Sam primarily works with Enterprise and Challenger brands focused on a seamless omni-channel customer experience.
As a Business Development & Thought Leadership Executive, Sam is committed to bringing customer engagement to the forefront as a critical marketing strategy. He works with some of the largest brands in the Southeast to create consistent and engaging customer focused conversations across omni-channel touch points in real time. Sam is driven to give his clients the expert insight and guidance they need to develop strategies and implement programs that drive long-term engagement and stronger customer relationships.
Sam has significant experience in selling, designing and implementing data-driven, omni-channel customer engagement communication programs. He received his start in marketing while at Salesforce, leading the Marketing Cloud platform business development efforts for much of the Southeast. Sam worked with some of the largest brands in the US developing a holistic marketing approach across social, mobile and web for a true single view of the customer.
Currently Sam heads up Business Development and Thought Leadership for Thunderhead throughout the Southeast, parts of the Northeast and MidWest. Sam primarily works with Enterprise and Challenger brands focused on a seamless omni-channel customer experience.
Redefining Customer Engagement in an Omni-Channel World
Today marketers are expected to be able to create a seamless customer experience across any channel and any on any screen.
Customers' behavior and interactions with the brands and businesses they buy from has changed dramatically in the last few years. Their attitudes and expectations have evolved much faster than businesses' ability to build positive experiences.
Based on recent study which is based on in depth research of US customers and in depth interviews of senior...
