Johnny Cupcakes
Award Winning Brand Hysteria Expert
MA, US"America's #1 Young Entrepreneur" –BusinessWeek, "Top Innovator in Retail" –Boston Globe, Johnny Cupcakes has mastered building brand loyalty, creating memorable experiences, & inspiring innovation.
Johnny Cupcakes CEO, Johnny Cupcakes | Award Winning Entrepreneur & Brand Hysteria Expert | "Top Innovator in Retail" -The Boston Globe "Americas #1 Young Entrepreneur" -BusinessWeek
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes" Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, UKG, and P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, and as a case study in several branding and business books.
Johnny Cupcakes CEO, Johnny Cupcakes | Award Winning Entrepreneur & Brand Hysteria Expert | "Top Innovator in Retail" -The Boston Globe "Americas #1 Young Entrepreneur" -BusinessWeek
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes" Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, UKG, and P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, and as a case study in several branding and business books.
Building Brand Loyalty & Memorable Experiences
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Reimagining Marketing & Sales
Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie...
Finding A Way
So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the...
Virtual Presentation
You've got mail! Hit home the importance of surprise and delight by gifting virtual attendees with custom collaboration Johnny Cupcakes...
Custom Merchandise
Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts. The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny's signature pastry box packaging! At the end of Johnny's presentation, a miniature Oprah moment can be had, "YOU GET A T-SHIRT! AND YOU GET A T-SHIRT! AND YOU GET A...
Certifications & Awards
