
Spike Santee
Author - The Four Keys to Advertising Success
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner.
It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error.
http://www.fourkeystoadvertisingsuccess.com
Senior Vice President - Cumulus Media, Inc. 2001 to 2015
I made significant contributions to revenue growth at Cumulus with the following activities:
• Implementation of the Cumulus Branding Campaign for local sales.
• Development of sales materials for the company's new sales initiatives.
• Assisting with market level management transitions.
Author - The Four Keys to Advertising Success
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner.
It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error.
http://www.fourkeystoadvertisingsuccess.com
Senior Vice President - Cumulus Media, Inc. 2001 to 2015
I made significant contributions to revenue growth at Cumulus with the following activities:
• Implementation of the Cumulus Branding Campaign for local sales.
• Development of sales materials for the company's new sales initiatives.
• Assisting with market level management transitions.
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