Spike Santee

Spike Santee

KS, US
Making advertising more relevant, profitable and effective

Author - The Four Keys to Advertising Success

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner.

It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error.

http://www.fourkeystoadvertisingsuccess.com

Senior Vice President - Cumulus Media, Inc. 2001 to 2015

I made significant contributions to revenue growth at Cumulus with the following activities:
• Implementation of the Cumulus Branding Campaign for local sales.
• Development of sales materials for the company's new sales initiatives.
• Assisting with market level management transitions.

Author - The Four Keys to Advertising Success

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner.

It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error.

http://www.fourkeystoadvertisingsuccess.com

Senior Vice President - Cumulus Media, Inc. 2001 to 2015

I made significant contributions to revenue growth at Cumulus with the following activities:
• Implementation of the Cumulus Branding Campaign for local sales.
• Development of sales materials for the company's new sales initiatives.
• Assisting with market level management transitions.

Three Ways to Outsell Your Competition

Are you tired of always feeling compelled to compete on price? Would you like to find a way to make the sale based on the value you provide? Here are three specific things you can start doing immediately that can have a profound and lasting impact on your sales career.

Educational / Informative

Sales Training Like a Navy SEAL

Learn how the Navy SEALs increased their pass rate by more than 30% using four techniques sales people use every day.

Educational / Informative

The ABCs of a Qualified Prospect

Quit wasting time presenting to people who can only say "No". Learn the ABCs of a Qualified Prospect and watch your closing rate soar!

Business GrowthEducational / Informative