Jeff Fromm
As a 4X author & marketing expert, Jeff Fromm has traveled most of the world speaking professionally on how youth culture is impacting what brands win and lose, as well as the increasing role of sustainability and innovation in driving purchase decisions.
In 2010 – after failing at a Google search on "marketing to Millennials" wholeheartedly -- Jeff led the first public study of Millennials through a research partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since authored: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." Jeff is also a weekly contributor to Forbes.
Jeff is the president of Futurecast, a trends consultancy, and a partner at Barkley, one of the largest ad agencies in North America.
While others may talk about trends, Jeff's entertaining presentations will give your audience actionable take home value.
A few of Jeff's past clients:
- Target
- Sonic Drive-In
- Great Clips
- Regis
- Hallmark
- Ticketmaster
- Children's Miracle Network
- National Restaurant Association
- National Retail Federation
- The National Confectioners Association
As a 4X author & marketing expert, Jeff Fromm has traveled most of the world speaking professionally on how youth culture is impacting what brands win and lose, as well as the increasing role of sustainability and innovation in driving purchase decisions.
In 2010 – after failing at a Google search on "marketing to Millennials" wholeheartedly -- Jeff led the first public study of Millennials through a research partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since authored: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." Jeff is also a weekly contributor to Forbes.
Jeff is the president of Futurecast, a trends consultancy, and a partner at Barkley, one of the largest ad agencies in North America.
While others may talk about trends, Jeff's entertaining presentations will give your audience actionable take home value.
A few of Jeff's past clients:
- Target
- Sonic Drive-In
- Great Clips
- Regis
- Hallmark
- Ticketmaster
- Children's Miracle Network
- National Restaurant Association
- National Retail Federation
- The National Confectioners Association
Sales & Marketing Strategies to Thrive Through the Pandemic
- An action plan based on an economy and consumer in recovery.
- How to use brand empathy as a superpower to unlock your brand potential
- Consumer culture trends to follow
- The role of innovation
- How to think about trust
2020 Changed Marketing Forever: Marketing to Gen Z
From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands.
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Why a neutral brand stance is a failing strategy
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Barriers to Gen Z's trust of your brand
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New rules of purpose & sustainability for brands that are winning
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Sustainability & Innovation Are Driving Growth At The World's Leading Brands
In today's noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. In this talk, we look at the roles of purpose & sustainability through the lens of innovation - and how to apply new models to your business to drive growth.
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Understand the meaning of brand purpose why this is matters in today's...
