Engelina Jaspers
Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is a choice not a requirement. There IS a better way.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
Over a 30-year career I experienced my share of revolving-door CEOs, business course-corrections and reinventions. Across all my VP leadership roles—marketing, brand management, environmental sustainability, corporate communications—none escaped disruption. After being tapped to lead several company-wide transformations, I became a student and teacher of business and career agility.
I learned what separates the winners—those who retain their budgets, their teams, their standing and their jobs—from the losers. I also uncovered a unique mindset that only winners possess. Today I share these experiences with mid-career professionals in my workshops, presentations and collaborations so you, too, can anticipate and prosper from unplanned change.
Whether you're building a new team, expanding an existing one, downsizing or transforming, I help you stay ahead of the transformation curve.
Change is inevitable. Being unprepared is not an option. Book me today.
SAMPLING OF MY WORKSHOPS AND PRESENTATIONS
Never Waste a Good Crisis
Without a doubt, transformations are hugely disruptive. Instead of inspiring thoughts of increased efficiency, effectiveness and positive change, restructurings generate distrust, anxiety and often work paralysis. Worse, they shift our focus away from serving customers toward "fixing" our internal affairs.
Crises also represent a unique window of opportunity. In times of crisis there is more latitude to question an existing process, propose a new idea, establish a new norm or demonstrate leadership. That's why we should never waste a good crisis by being unprepared.
In this workshop you'll learn strategies to not only survive but THRIVE from the next crisis du jour. While marketing reinventions and change initiatives may be unpredictable, they are inevitable. Being unprepared is not an option.
Don't Just Change, Create a Movement
Change initiatives are out. Movements are in. Whether you're trying to grow a business, ignite a following or build a brand, getting everybody aligned and charging in the same direction is challenging. There are a number of proven strategies and tools that can help you drive a needed change.
In this session you'll learn how to create a movement for your brand or change initiative. You'll learn ways to synchronize brand messages across every touch point in your customer's journey. You'll develop a strategic narrative, message map and storytelling network that's sure to spark a lasting movement throughout your organization.
With only 30 percent of all major change initiatives succeeding, you have only one chance to get it right.
Marketing at the Speed of Business
Doing the same with less, or even more with less, seems to be a management mantra nowadays. Cutting the superfluous while keeping the marketing muscle intact requires surgical precision, as well as an ability to prioritize finite resources and budgets. It also requires an agile marketing foundation that can flex with the speed of business.
This workshop introduces you to the proprietary Marketing FlexologyTM Management Framework — a mindset and a toolset for future-proofing your career, your team and your marketing. Whether you're building a new team, expanding an existing one, downsizing or transforming, learn how to design a marketing practice that can withstand any business fluctuation or management change.
The pace of business has accelerated over the past several years and shows no signs of slowing. It's time to take control, before someone else does.
When You're Thrown a Curve Ball
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure. To succeed in this new work environment, we need to develop our personal and professional agility.
In this presentation we'll look at the three main pillars of marketing agility — organizational agility, personal agility and learning agility. Using NRC's five-point personal agility scale we will assess your current agility competency and introduce strategies to boost this essential leadership skill.
To succeed as a leader in today's "faster is the new fast" world, we have no choice but to master our ability to adapt and learn. It's the best way to crush any curveball that's thrown our way.
cAN yOu hEaR mE?
You're recognized as a top-notch leader of your department. You're the go-to person for your function. You receive glowing performance reviews and feedback. Yet you can't seem to break into the management ranks. Maybe you're speaking the wrong language.
In this session you'll learn the most basic yet most under-developed and under-leveraged skill in our professional arsenal: communications.
Great communicators up-level their conversation. They speak the language of business. They adapt their message to their audience. And they claim their rightful seat at the executive table.
AVAILABLE FOR
Keynotes
General and breakout sessions
Full- and half-day workshops
Panel discussions
Individual and group collaborations
Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is a choice not a requirement. There IS a better way.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
Over a 30-year career I experienced my share of revolving-door CEOs, business course-corrections and reinventions. Across all my VP leadership roles—marketing, brand management, environmental sustainability, corporate communications—none escaped disruption. After being tapped to lead several company-wide transformations, I became a student and teacher of business and career agility.
I learned what separates the winners—those who retain their budgets, their teams, their standing and their jobs—from the losers. I also uncovered a unique mindset that only winners possess. Today I share these experiences with mid-career professionals in my workshops, presentations and collaborations so you, too, can anticipate and prosper from unplanned change.
Whether you're building a new team, expanding an existing one, downsizing or transforming, I help you stay ahead of the transformation curve.
Change is inevitable. Being unprepared is not an option. Book me today.
SAMPLING OF MY WORKSHOPS AND PRESENTATIONS
Never Waste a Good Crisis
Without a doubt, transformations are hugely disruptive. Instead of inspiring thoughts of increased efficiency, effectiveness and positive change, restructurings generate distrust, anxiety and often work paralysis. Worse, they shift our focus away from serving customers toward "fixing" our internal affairs.
Crises also represent a unique window of opportunity. In times of crisis there is more latitude to question an existing process, propose a new idea, establish a new norm or demonstrate leadership. That's why we should never waste a good crisis by being unprepared.
In this workshop you'll learn strategies to not only survive but THRIVE from the next crisis du jour. While marketing reinventions and change initiatives may be unpredictable, they are inevitable. Being unprepared is not an option.
Don't Just Change, Create a Movement
Change initiatives are out. Movements are in. Whether you're trying to grow a business, ignite a following or build a brand, getting everybody aligned and charging in the same direction is challenging. There are a number of proven strategies and tools that can help you drive a needed change.
In this session you'll learn how to create a movement for your brand or change initiative. You'll learn ways to synchronize brand messages across every touch point in your customer's journey. You'll develop a strategic narrative, message map and storytelling network that's sure to spark a lasting movement throughout your organization.
With only 30 percent of all major change initiatives succeeding, you have only one chance to get it right.
Marketing at the Speed of Business
Doing the same with less, or even more with less, seems to be a management mantra nowadays. Cutting the superfluous while keeping the marketing muscle intact requires surgical precision, as well as an ability to prioritize finite resources and budgets. It also requires an agile marketing foundation that can flex with the speed of business.
This workshop introduces you to the proprietary Marketing FlexologyTM Management Framework — a mindset and a toolset for future-proofing your career, your team and your marketing. Whether you're building a new team, expanding an existing one, downsizing or transforming, learn how to design a marketing practice that can withstand any business fluctuation or management change.
The pace of business has accelerated over the past several years and shows no signs of slowing. It's time to take control, before someone else does.
When You're Thrown a Curve Ball
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure. To succeed in this new work environment, we need to develop our personal and professional agility.
In this presentation we'll look at the three main pillars of marketing agility — organizational agility, personal agility and learning agility. Using NRC's five-point personal agility scale we will assess your current agility competency and introduce strategies to boost this essential leadership skill.
To succeed as a leader in today's "faster is the new fast" world, we have no choice but to master our ability to adapt and learn. It's the best way to crush any curveball that's thrown our way.
cAN yOu hEaR mE?
You're recognized as a top-notch leader of your department. You're the go-to person for your function. You receive glowing performance reviews and feedback. Yet you can't seem to break into the management ranks. Maybe you're speaking the wrong language.
In this session you'll learn the most basic yet most under-developed and under-leveraged skill in our professional arsenal: communications.
Great communicators up-level their conversation. They speak the language of business. They adapt their message to their audience. And they claim their rightful seat at the executive table.
AVAILABLE FOR
Keynotes
General and breakout sessions
Full- and half-day workshops
Panel discussions
Individual and group collaborations
Never Waste a Good Crisis
Without a doubt, transformations are hugely disruptive. Instead of inspiring thoughts of increased efficiency, effectiveness and positive change, restructurings generate distrust, anxiety and often work paralysis. Worse, they shift our focus away from serving customers toward "fixing" our internal affairs.
Crises also represent a unique window of opportunity. In times of crisis there is more latitude to question an existing process, propose a new idea, establish a new norm or...
Don't Just Change, Create a Movement
Change initiatives are out. Movements are in. Whether you're trying to grow a business, ignite a following or build a brand, getting everybody aligned and charging in the same direction is challenging. There are a number of proven strategies and tools that can help you drive a needed change.
In this session you'll learn how to create a movement for your brand or change initiative. You'll learn ways to synchronize brand messages across every touch point in your customer's journey....
Marketing at the Speed of Business
Doing the same with less, or even more with less, seems to be a management mantra nowadays. Cutting the superfluous while keeping the marketing muscle intact requires surgical precision, as well as an ability to prioritize finite resources and budgets. It also requires an agile marketing foundation that can flex with the speed of business.
This workshop introduces you to the proprietary Marketing FlexologyTM Management Framework - a...
When You're Thrown a Curve Ball
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure. To succeed in this new work environment, we need to develop our personal and professional agility.
In this presentation we'll look at the three main pillars of marketing agility - organizational agility, personal agility and learning agility....
cAN yOu hEaR mE?
In this session you'll learn the most basic yet most under-developed and under-leveraged skill in our professional arsenal: communications.
Great communicators up-level their conversation. They speak the language of business....
